In early 2025, Poshmark made one of its most significant platform changes to date — replacing the traditional “Following” feed with a new algorithm-based “For You” feed. This shift has changed the way listings surface to buyers and directly impacts how sellers get visibility on the platform.
Quick Answer:
Poshmark has de-emphasized the “Following” feed and replaced it with a “For You” feed powered by an algorithm. Instead of surfacing listings shared by sellers you follow, the platform now prioritizes algorithm-driven recommendations. This means item visibility depends more on listing quality, activity, and engagement — not just how often you share.
Major Feed Changes: What’s Different Now
“Following” Feed De-Emphasized
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Previously: When sellers shared their listings, followers saw them in the “Following” feed in real time.
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Now: This feed is hidden behind a secondary tab. Buyers must manually switch to “Following” to see what their favorite closets share.
Result: Less organic visibility from followers and community sharing alone.
Introduction of the “For You” Feed
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New Default View: Buyers now see an algorithm-generated feed called “For You” when opening the app.
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Algorithm Prioritization: Poshmark decides what listings to show based on behavior signals like:
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Listing freshness
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Price competitiveness
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Keywords & SEO relevance
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Engagement metrics (likes, clicks, shares)
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Buyer’s browsing and purchase history
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Result: Visibility is now based more on algorithmic ranking rather than follower activity.
🧭 Why Poshmark Made This Change
Poshmark’s original model was built on social commerce — sharing closets, following sellers, and community parties. But with the growth of algorithm-driven marketplaces (like TikTok Shop, eBay, and Mercari), Poshmark has shifted toward:
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🧠 Personalization — more relevant recommendations for buyers
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🛍️ Improved discovery — surfacing listings that match buyer intent
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💰 Higher sell-through — algorithm can surface listings faster than followers can scroll
This is a strategic pivot from a social graph to a recommendation engine.
📈 How the “For You” Feed Impacts Sellers
| Before (Following Feed) | After (For You Feed) |
|---|---|
| Listing visibility came from follower activity | Visibility determined by algorithm |
| Daily sharing boosted top-of-feed exposure | Daily sharing still matters but less directly |
| Followers saw listings chronologically | Algorithm prioritizes relevance and engagement |
| Engagement loops were predictable | Engagement loops are dynamic and data-driven |
This means sellers who once relied on community engagement alone need to rethink their strategy to stay visible.
Key Visibility Signals the Algorithm Likely Uses
While Poshmark hasn’t publicly revealed its algorithm, based on industry patterns and early user behavior, these factors seem to influence ranking:
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🕒 Listing freshness — newly shared listings get a temporary boost
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🏷️ Relevant keywords in titles and descriptions (e.g., “Lululemon Align Leggings Black 6”)
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💰 Competitive pricing compared to similar items
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💬 Engagement rates — likes, offers, and shares from buyers
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🧭 Buyer history matching — if the buyer often browses similar brands/categories
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📸 High-quality images and structured listing data
Automate your keyword optimization and pricing with Closo →
Why People Share Listings on Poshmark
Even with the new algorithm:
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Sharing still helps refresh listing activity.
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Shared listings may get reindexed faster in search and For You.
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Sharing others’ listings can still drive reciprocal engagement, which indirectly signals the algorithm.
✅ Sharing isn’t dead — but it’s no longer the only way to be seen.
✉️ Buyer Experience Has Also Changed
Buyers no longer passively see items from closets they follow. Instead:
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They see listings surfaced by algorithm first.
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To message a seller, they can comment directly on a listing (Poshmark doesn’t offer private DMs).
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Following a seller now acts more like a bookmark, not a guaranteed visibility tool.
👉 Sellers should optimize titles, descriptions, and images rather than just relying on followers.
Closets Still Matter
Although the feed has changed:
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Having a cohesive closet still matters for branding.
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Buyers may follow and revisit closets they like.
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Closets with clear organization, consistent branding, and strong keywords build algorithmic trust over time.
🪄 Pro tip: Use structured titles and pricing tiers in your closet to help the algorithm categorize your listings.
The Role of the Poshmark App
This update is especially impactful for mobile users:
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The For You feed is now the first thing buyers see when they open the app.
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Desktop users still have easier access to the Following feed, but most buyers use the app.
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App engagement behavior directly trains the algorithm, making mobile-first optimization critical.
How This Affects New vs Established Sellers
| New Sellers | Established Sellers |
|---|---|
| Can rank without followers | May lose organic visibility from old follower base |
| Must optimize for algorithm from day one | Need to adapt their strategies |
| Rely more on pricing & keywords | Must rethink share-only engagement loops |
✅ This levels the playing field — if you optimize your listings, you can surface in the For You feed even with 0 followers.
Automate your keyword optimization and pricing with Closo →
How Sellers Can Adapt Strategically
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📸 Optimize listing titles (brand + category + attributes).
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🏷️ Add structured keywords in descriptions.
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💰 Keep pricing competitive using comps.
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🕒 Refresh listings regularly — sharing still signals activity.
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📊 Analyze what types of listings perform well in “For You.”
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🛍️ Keep your closet clean and easy to browse.
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🚀 Use automation tools like Closo to scale these activities efficiently.
📚 Related Reads
FAQ — Poshmark Visibility Changes
1. Why did Poshmark remove the Following feed?
To shift toward a recommendation-based model that shows buyers the most relevant listings based on their behavior, not just who they follow.
2. Does sharing still matter?
Yes — but it’s less about follower visibility and more about signaling activity to the algorithm.
3. How do I make my listings show in the “For You” feed?
Optimize titles, pricing, keywords, and engagement. The algorithm favors listings with strong signals.
4. Can buyers still follow closets?
Yes, but following no longer guarantees visibility. It’s more of a bookmarking function.
5. How can I adapt as a seller?
Focus on listing optimization, keyword strategy, and consistent refreshes rather than just manual sharing.
Final Thoughts
Poshmark’s shift from a social feed to an algorithmic feed is a defining moment for sellers.
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Visibility is no longer guaranteed through followers. - Optimization, not just sharing, determines performance.
- Algorithm signals like freshness, pricing, and engagement drive results.
- Automation and strategic listing practices will help sellers thrive in the new environment.
Automate this with Closo → to keep your listings fresh, keyword-optimized, and visible in the For You feed.
