Online Marketplace List: What I Learned After Selling on 27 Different Platforms in 5 Years

Online Marketplace List: What I Learned After Selling on 27 Different Platforms in 5 Years

I didn’t plan to become the kind of person who tests every resale marketplace on the internet, but that’s where I ended up. It started in 2019, when I listed a vintage LL Bean sweater on eBay and accidentally cross-posted it on Poshmark because I copied the title into the wrong app. That “mistake” made the sweater sell in under 12 minutes—on Poshmark, not eBay—and it opened my eyes. If one item sold instantly on one platform but sat for weeks on another, imagine what a full online marketplace list could do for my sourcing and sales. That curiosity turned into an obsession, and over the next few years, I listed on platforms I didn’t even know existed—some amazing, some terrible, some so confusing I closed my account within an hour.

This guide is everything I wish existed when I first searched “online marketplace list for resellers.” I’m packing in real experience, failures, surprising wins, and the marketplaces that actually matter if you’re trying to scale a resale business.

The Ultimate Online Marketplace List for Resellers (Based on Real Results)

 

Here’s where it gets interesting.

Most marketplace lists online are just directories: names, links, logos. Useless for actual sellers. I’m giving you a list shaped by real buying behavior and real items sold—over 4,000 of them across platforms over the last five years.

I break marketplaces into five categories, because that’s the only way the list makes sense in real-world reselling workflows.


1. General Online Resale Marketplaces

These are the major players. If you’re starting, you should be on at least one of these—and ideally two or three.

eBay

Best for: Electronics, collectibles, shoes, vintage, tools
Why it works: Global audience + auction format + structured listings
Anecdote: My highest eBay sale was a Leica camera I bought for $120 and sold for $1,450.

Mercari

Best for: Shoes, apparel, small electronics, home goods
Why it works: Impulse buying, simple UI
Limitation: Buyer cancellations (they happen—Mercari is casual)

Poshmark

Best for: Clothing, accessories, home decor
Why it works: Community-driven + simple
Failure #1: I once had 22 items get zero likes because I posted right before a Posh Show. Timing matters.

Facebook Marketplace

Best for: Local pickups, bulky items, furniture
Why it works: No fees for local
Limitation: No-shows (the classic)

Etsy

Best for: Handmade, vintage, craft supplies
Why it works: Niche audiences + search-focused
Opinion #1: Etsy buyers care more about story than speed.


2. Clothing & Style Marketplaces

These sites dominate specific niches that general platforms mishandle.

Depop

Audience: Gen Z, trend-driven
Great for: Y2K, vintage tees, streetwear
Anecdote #2: My first Depop sale was a $14 vintage tee—sold in three minutes. Three. I’ve never seen anything like it.

Grailed

Audience: Men’s fashion enthusiasts
Great for: Sneakers, designer, streetwear
Limitation: Fierce competition on hype items

Tradesy (now merged with Vestiaire Collective)

Great for: Women’s luxury
Limitation: Slow payout flow

ThredUP

Audience: Passive sellers
Great for: Bulk cleanouts
Failure #2: My payout was $8 on a bag of 20 items. Never again.

Vestiaire Collective

Best for: Luxury authentication
Great for: YSL, Gucci, LV
Anecdote #3: I sold a pair of Ferragamo flats here for $122 after they sat for months elsewhere.


3. High-End Luxury Marketplaces

These are essential for sourcing designer goods or selling authenticated inventory.

The RealReal

Best for: High-end designer
Why it works: Strong authentication
Limitation: They take big commission—but move inventory fast.

Fashionphile

Best for: Bags, accessories
Why it works: Strong buyer trust
Note: They often pay up front for buys.

Rebag

Best for: Bags
Works well for flipping designer pieces if you buy low.

StockX

Best for: Hype sneakers, streetwear
Limitation: Market volatility (I once lost $40 on a Yeezy slide because the price cratered in a week)

GOAT

Best for: Sneakers, select apparel
Strong authentication + huge audience


4. Vintage, Collectibles & Specialty Marketplaces

These marketplaces specialize in niche categories. They can produce HUGE wins if you source the right items.

Tcgplayer

Best for: Trading cards, TCG
Great for Pokémon, MTG, Yu-Gi-Oh

Discogs

Best for: Vinyl, tapes, CDs
Niche but dedicated audience

Chairish

Best for: Furniture, home decor
Higher-end buyers

Ruby Lane

Best for: Antiques
A slow but premium marketplace

Reverb

Best for: Musical instruments
Amazing for pedals, guitars, synths
Anecdote #4: I once flipped a Boss pedal for 3× retail here.


5. Online List Resale Platforms That Are “Hidden Gems”

These aren’t the big names—but they produce surprising results.

Flyp

Best for: Automated consignment
Great if you want hands-off selling

Kidizen

Best for: Kids’ clothing
Moms buy FAST here

OfferUp

Best for: Local
Like Facebook Marketplace but simpler

Whatnot

Best for: Live selling
Massive potential if you’re charismatic
Opinion #2: Whatnot is the most underpriced attention in resale right now.

Curtsy

Best for: Women’s fashion under 30
A simple app, fast-moving buyers


How to Choose the Right Online Marketplace for Your Inventory

Choosing the right platform matters more than choosing the right item. Here’s the framework I use after selling on almost every platform.


1. Match marketplace to inventory

Examples:

  • Sneakers → GOAT, StockX, Grailed

  • Vintage → Depop, Etsy

  • Designer → Vestiaire, The RealReal

  • Home goods → Facebook Marketplace

  • Electronics → eBay, Mercari

2. Choose based on buyer behavior

Some buyers browse.
Some buyers search.
Some buyers impulse buy.

Understanding which marketplace aligns with each buyer is what scales your business.


3. Don’t start with more than 3 marketplaces

When I tried managing seven marketplaces manually, I exhausted myself.
This was before I used automation tools like Closo.

I was spending:

  • 4 hours a week on relisting

  • 3 hours on delisting

  • 2–3 hours on messaging differences
    Too much.

Once I automated crosslisting + delisting:
I saved ~3 hours weekly and reduced double-sales to zero.


Comparison Table 

Marketplace Type Best For Strength Weakness
General Everyday goods Big audience Competition
Clothing Fashion items Strong niche Limited categories
Luxury Designer goods Authentication High commissions
Vintage/Collectibles Rare items Enthusiastic buyers Slow sales
Hidden Gems Niche audiences Low competition Small reach

People Always Ask Me: “How Many Marketplaces Should I Sell On?”

If you’re listing:

  • Under 20 items/mo → 1 platform

  • 20–50 items/mo → 2–3 platforms

  • 50+ items/mo → 4–6 platforms (but only with automation tools)


People Also Ask: “Is It Worth Listing on Niche Marketplaces?”

Short answer: yes.
Long answer: it depends on your inventory.

If you sell:

  • vintage

  • collectibles

  • art

  • rare items

  • designer pieces

Niche marketplaces outperform general platforms by a huge margin.


Worth Reading

Whenever I’m testing different marketplaces, I always check category demand in the Closo Seller Hub, because it gives me a clean view of where an item will sell fastest. And if you want to dive deeper into the mechanics of crosslisting, I recommend pairing this guide with my breakdown of multichannel listing software, along with my tutorial on how to view sold listings on eBay—because pricing correctly matters as much as choosing the right venue.


Conclusion

A great online marketplace list isn’t about quantity—it’s about finding the platforms that align with your inventory and workflow. After five years, dozens of tests, and thousands of sold items, I’ve learned that each marketplace has its own personality, strengths, and quirks. The sellers who win aren’t the ones who sell everywhere—they’re the ones who choose intentionally and automate the parts that drain time and energy. With tools like Closo handling crosslisting and delisting, you can expand across platforms without sacrificing your sanity. Start with a few, scale smart, and let the data guide you from there.