The Complete Private Label Haircare Experience

Test our entire haircare line before you commit!
Trusted by salon professionals nationwide
The entire product line of full-size products, one flat price, formulated with plant-powered and biomineral technology.
No guessing what will work for your brand!
Bypass the hurdles that prevent making your own brand from ever getting off the ground with Genesis Private Label!
Custom formulating your brand requires huge investments, thousands of units per product, and lead times of a year or longer – all before you even know if your clients will embrace it.
With Genesis Private Label, you will have your own brand, with our full range of professional formulations, 000 and on your shelf as quickly as within a matter of weeks!
Genesis formulations meet the highest professional quality standards, are proven to be successful, are formulated to work together without redundancy, and are priced 20-30% LESS than most professional brands.
We did the hard work so you can get right to the fun part – creating your own brand!
National brand vs. your brand
National Brand
Genesis Private Label
Your name on bottle
Available on Amazon
You control price
Client can comparison shop
Builds salon brand equity