Closo Research · Brand · Women's Clothing
H M: resale demand
Search interest in H M in August 2026: index 41.4, 0.0% vs last month, −15.4% vs last year.
Search interest index
41.4
0.0% vs last month
−15.4% vs last year
Preliminary
2024 = 100
Median resale price
$12.00
−7.7% vs last month
−20.0% vs last year
Preliminary — closes on Nov 1, 2026
Median days to sell
23 days
−39.5% vs last month
−62.3% vs last year
Preliminary — closes on Nov 1, 2026
How has search interest in H M moved?
- Search interest
| Period | Search interest |
|---|---|
| Aug 2026 | 41.4 Preliminary |
| Jul 2026 | 41.4 |
| Jun 2026 | 37.6 |
| May 2026 | 60.2 |
| Apr 2026 | 37.6 |
| Mar 2026 | 45.1 |
| Feb 2026 | 37.6 |
| Jan 2026 | 45.1 |
| Dec 2025 | 41.4 |
| Nov 2025 | 56.4 |
| Oct 2025 | 52.7 |
| Sep 2025 | 48.9 |
| Aug 2025 | 48.9 |
| Jul 2025 | 45.1 |
| Jun 2025 | 41.4 |
| May 2025 | 52.7 |
| Apr 2025 | 56.4 |
| Mar 2025 | 64.0 |
| Feb 2025 | 56.4 |
| Jan 2025 | 101.6 |
| Dec 2024 | 64.0 |
| Nov 2024 | 60.2 |
| Oct 2024 | 67.7 |
| Sep 2024 | 142.9 |
| Aug 2024 | 323.5 |
| Jul 2024 | 97.8 |
| Jun 2024 | 60.2 |
| May 2024 | 67.7 |
| Apr 2024 | 82.8 |
| Mar 2024 | 82.8 |
| Feb 2024 | 71.5 |
| Jan 2024 | 79.0 |
| Dec 2023 | 109.1 |
| Nov 2023 | 90.3 |
What changed for H M?
Search interest in H M fell 15.4% from August 2025 to August 2026, and held flat from the month before. August is usually a stronger month than average for H M.
Which brands sell alongside H M?
Lift: how much more often a brand appears in the same resale closets as H M than chance would predict. 1.0× means no link.
| Rank | Brand | Lift |
|---|---|---|
| 1 | Divided | 4.0× |
| 2 | Prettylittlething | 3.6× |
| 3 | Dr2 | 4.0× |
| 4 | Cotton On | 3.5× |
| 5 | Marled | 4.1× |
| 6 | Monteau | 3.6× |
| 7 | Derek Heart | 3.6× |
| 8 | Hippie Rose | 3.9× |
| 9 | Velvet Heart | 3.7× |
| 10 | Forever 21 | 3.0× |
Where can I source H M or get the data?
Shop H M wholesale Download the brand data (CSV) All brand rankings
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How do I cite this?
Closo Research. (2026). Closo Research: H M, August 2026. Retrieved October 10, 2026, from https://closo.co/tools/closo/research/brands/h-m
Free to reuse under CC BY 4.0 with a link to this page. Download the data
