Closo Research · Brand · Footwear
New Balance: resale demand
Search interest in New Balance in August 2026: index 26.3, −18.8% vs last month, −48.0% vs last year.
Search interest index
26.3
−18.8% vs last month
−48.0% vs last year
Preliminary
2024 = 100
Median resale price
$36.00
−10.0% vs last month
−10.0% vs last year
Preliminary — closes on Nov 1, 2026
Median days to sell
16 days
−54.3% vs last month
−55.6% vs last year
Preliminary — closes on Nov 1, 2026
How has search interest in New Balance moved?
- Search interest
| Period | Search interest |
|---|---|
| Aug 2026 | 26.3 Preliminary |
| Jul 2026 | 32.4 |
| Jun 2026 | 26.3 |
| May 2026 | 32.4 |
| Apr 2026 | 38.4 |
| Mar 2026 | 40.5 |
| Feb 2026 | 28.3 |
| Jan 2026 | 32.4 |
| Dec 2025 | 36.4 |
| Nov 2025 | 44.5 |
| Oct 2025 | 40.5 |
| Sep 2025 | 36.4 |
| Aug 2025 | 50.6 |
| Jul 2025 | 44.5 |
| Jun 2025 | 44.5 |
| May 2025 | 40.5 |
| Apr 2025 | 58.7 |
| Mar 2025 | 54.6 |
| Feb 2025 | 44.5 |
| Jan 2025 | 62.7 |
| Dec 2024 | 56.7 |
| Nov 2024 | 95.1 |
| Oct 2024 | 52.6 |
| Sep 2024 | 58.7 |
| Aug 2024 | 244.9 |
| Jul 2024 | 348.1 |
| Jun 2024 | 66.8 |
| May 2024 | 56.7 |
| Apr 2024 | 58.7 |
| Mar 2024 | 58.7 |
| Feb 2024 | 48.6 |
| Jan 2024 | 54.6 |
| Dec 2023 | 40.5 |
| Nov 2023 | 44.5 |
What changed for New Balance?
Search interest in New Balance fell 48.0% from August 2025 to August 2026, and fell 18.8% from the month before. August is usually a stronger month than average for New Balance.
Which brands sell alongside New Balance?
Lift: how much more often a brand appears in the same resale closets as New Balance than chance would predict. 1.0× means no link.
| Rank | Brand | Lift |
|---|---|---|
| 1 | Saucony | 4.6× |
| 2 | Salomon | 4.5× |
| 3 | Asics | 4.1× |
| 4 | Brooks | 3.7× |
| 5 | Merrell | 3.4× |
| 6 | On Cloud | 3.3× |
| 7 | Koolaburra | 3.7× |
| 8 | Timberland | 3.3× |
| 9 | Ryka | 3.7× |
| 10 | Nobull | 3.4× |
Where can I source New Balance or get the data?
Shop New Balance wholesale Download the brand data (CSV) All brand rankings
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How do I cite this?
Closo Research. (2026). Closo Research: New Balance, August 2026. Retrieved October 10, 2026, from https://closo.co/tools/closo/research/brands/new-balance
Free to reuse under CC BY 4.0 with a link to this page. Download the data
