Closo Research · Brand · Cosmetics & Beauty
Olaplex: resale demand
Search interest in Olaplex in August 2026: index 39.2, 0.0% vs last month, −34.6% vs last year.
Search interest index
39.2
0.0% vs last month
−34.6% vs last year
Preliminary
2024 = 100
Median resale price
$22.00
Preliminary — closes on Nov 1, 2026
Median days to sell
120 days
Preliminary — closes on Nov 1, 2026
How has search interest in Olaplex moved?
- Search interest
| Period | Search interest |
|---|---|
| Aug 2026 | 39.2 Preliminary |
| Jul 2026 | 39.2 |
| Jun 2026 | 39.2 |
| May 2026 | 53.0 |
| Apr 2026 | 41.5 |
| Mar 2026 | 43.8 |
| Feb 2026 | 41.5 |
| Jan 2026 | 53.0 |
| Dec 2025 | 55.3 |
| Nov 2025 | 64.5 |
| Oct 2025 | 55.3 |
| Sep 2025 | 43.8 |
| Aug 2025 | 59.9 |
| Jul 2025 | 59.9 |
| Jun 2025 | 76.0 |
| May 2025 | 55.3 |
| Apr 2025 | 59.9 |
| Mar 2025 | 57.6 |
| Feb 2025 | 46.1 |
| Jan 2025 | 57.6 |
| Dec 2024 | 48.4 |
| Nov 2024 | 87.5 |
| Oct 2024 | 103.6 |
| Sep 2024 | 129.0 |
| Aug 2024 | 39.2 |
| Jul 2024 | 59.9 |
| Jun 2024 | 308.6 |
| May 2024 | 112.9 |
| Apr 2024 | 62.2 |
| Mar 2024 | 80.6 |
| Feb 2024 | 76.0 |
| Jan 2024 | 92.1 |
| Dec 2023 | 48.4 |
| Nov 2023 | 50.7 |
What changed for Olaplex?
Search interest in Olaplex fell 34.6% from August 2025 to August 2026, and held flat from the month before. August is usually a quieter month than average for Olaplex.
Which brands sell alongside Olaplex?
Lift: how much more often a brand appears in the same resale closets as Olaplex than chance would predict. 1.0× means no link.
| Rank | Brand | Lift |
|---|---|---|
| 1 | Kate Spade | 2.3× |
| 2 | Victoria S Secret | 1.9× |
| 3 | Coach | 1.9× |
| 4 | Nike | 1.2× |
Where can I source Olaplex or get the data?
Shop Olaplex wholesale Download the brand data (CSV) All brand rankings
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How do I cite this?
Closo Research. (2026). Closo Research: Olaplex, August 2026. Retrieved October 10, 2026, from https://closo.co/tools/closo/research/brands/olaplex
Free to reuse under CC BY 4.0 with a link to this page. Download the data
