Closo Research · Brand
Old Spice: resale demand
Search interest in Old Spice in August 2026: index 157.1, +212.5% vs last month, +525.0% vs last year.
Search interest index
157.1
+212.5% vs last month
+525.0% vs last year
Preliminary
2024 = 100
How has search interest in Old Spice moved?
- Search interest
| Period | Search interest |
|---|---|
| Aug 2026 | 157.1 Preliminary |
| Jul 2026 | 50.3 |
| Jun 2026 | 75.4 |
| May 2026 | 94.2 |
| Apr 2026 | 69.1 |
| Mar 2026 | 44.0 |
| Feb 2026 | 37.7 |
| Jan 2026 | 50.3 |
| Dec 2025 | 37.7 |
| Nov 2025 | 37.7 |
| Oct 2025 | 31.4 |
| Sep 2025 | 37.7 |
| Aug 2025 | 25.1 |
| Jul 2025 | 25.1 |
| Jun 2025 | 62.8 |
| May 2025 | 75.4 |
| Apr 2025 | 56.5 |
| Mar 2025 | 69.1 |
| Feb 2025 | 44.0 |
| Jan 2025 | 188.5 |
| Dec 2024 | 125.7 |
| Nov 2024 | 69.1 |
| Oct 2024 | 62.8 |
| Sep 2024 | 69.1 |
| Aug 2024 | 106.8 |
| Jul 2024 | 182.2 |
| Jun 2024 | 56.5 |
| May 2024 | 119.4 |
| Apr 2024 | 94.2 |
| Mar 2024 | 113.1 |
| Feb 2024 | 75.4 |
| Jan 2024 | 125.7 |
| Dec 2023 | 81.7 |
| Nov 2023 | 69.1 |
What changed for Old Spice?
Search interest in Old Spice rose 525.0% from August 2025 to August 2026, and rose 212.5% from the month before. That is the fastest growth of any brand we track. August is usually a quieter month than average for Old Spice.
Where can I source Old Spice or get the data?
Shop Old Spice wholesale Download the brand data (CSV) All brand rankings
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How do I cite this?
Closo Research. (2026). Closo Research: Old Spice, August 2026. Retrieved October 16, 2026, from https://closo.co/tools/closo/research/brands/old-spice
Free to reuse under CC BY 4.0 with a link to this page. Download the data
