Perfectly Posh Products: How I Built a Profitable Reselling Business from Thrift Shelves and Smart Crossposting

Perfectly Posh Products: How I Built a Profitable Reselling Business from Thrift Shelves and Smart Crossposting

Introduction: The First $12 Flip That Hooked Me

It was the summer of 2021 when I spotted a small, sealed jar of Perfectly Posh body butter on a clearance shelf at a local discount store. Price tag? $3.

I almost walked past it. But a quick check on Poshmark showed recent sold listings between $28 and $35. I grabbed two jars, listed them that night, and one sold the next morning. Profit after shipping and fees? $22.

That little win was a turning point. I realized niche beauty products could move fast — especially when you’re smart about titles, timing, and where you list. I leaned in. And over time, Perfectly Posh products became one of my most reliable resale categories.

Why Perfectly Posh Products Are a Hidden Gem for Resellers

Here’s where it gets interesting.

Most new resellers stick to apparel or sneakers. But personal care and niche beauty brands — like Perfectly Posh — fly under the radar. Their products are:

  • Compact (easy to store and ship)

  • Highly brand loyal (repeat buyers)

  • Often discontinued (creating scarcity)

  • Lightweight (lower shipping costs)

In early 2023, 1 out of every 7 of my monthly sales came from health and beauty. And Perfectly Posh made up a significant chunk of that. Discontinued scrubs, body butters, face masks, and soaps consistently sold above retail.

What’s Google Lens Got to Do with It?

When you’re sourcing in person, identifying products fast matters. What’s Google Lens got to do with reselling? Everything.

I use Google Lens every single time I thrift or scan clearance bins:

  • Snap a photo of the product

  • Instantly identify the exact variant or scent

  • See real-time eBay and Poshmark listings

  • Check recent sold prices

This is how I learned that a $5 “Snarky Bar” soap was flipping for $24 in late 2022. No barcode needed. Just Lens and five seconds.

(Lens has saved me from dozens of bad buys too — including a fake “Lush” product that wasn’t worth shipping.)

Buying Bulk Without Research

In early 2022, I got overconfident. A local liquidation store offered me a bulk box of 30 Perfectly Posh lotions for $150.

I bought it on impulse — no scanning, no comp check. Big mistake. Half the scents were unpopular, some had short shelf lives, and several bottles leaked during storage.

I still sold through most of it eventually, but my average profit per unit dropped from $18 to $5. It was an expensive reminder to research first, buy second.

Selling Perfectly Posh Products on Pushmark (Poshmark)

Let’s talk about where the real money happens.

Pushmark (Poshmark) is one of the best platforms for beauty and personal care reselling — especially if you lean into discontinued or cult-favorite products. My best-performing categories:

  • Body butters

  • Snarky Bars

  • Face masks

  • Hand creams

  • Gift sets (especially seasonal)

My average turnaround time on Poshmark? 7.4 days for sealed Perfectly Posh products. That’s faster than apparel or electronics in my inventory.

My quick listing process on Poshmark:

  1. Take clean, clear photos with consistent lighting.

  2. Use exact scent name + “Perfectly Posh” + keywords in the title.

  3. Add expiration date if visible (buyers love transparency).

  4. Price at or just below top comps.

  5. Crosspost to other platforms immediately (more on this below).

The Real Game Changer

When I started crossposting, my sell-through jumped 42% in 60 days. Listing Perfectly Posh products on multiple marketplaces — especially Poshmark, eBay, and Mercari — meant:

  • More eyes on each listing

  • Faster turnover

  • Fewer “dead” items stuck on one platform

I use Closo to automate crossposting and relisting. Before that, I was doing everything manually and burning 5+ hours a week.

Here’s my platform breakdown:

Platform Average Sell Price Sell-Through Rate Time to Sell
Poshmark $26 73% 7 days
eBay $29 62% 10 days
Mercari $23 55% 11 days

This is why I’ll never list on just one platform again.

Ignoring Keywords in Titles

In early 2021, I listed a “Perfectly Posh Body Butter” with no scent name or keywords. It sat for two months.

When I finally added the scent (“Honey Honey”), brand, and “discontinued” to the title, it sold in 3 days.

Lesson learned: keywords are currency. Buyers often search exact product names, especially for discontinued items.

Building a Reselling Business Around Small Products

I didn’t set out to build a reselling business around beauty items. But Perfectly Posh taught me something crucial: small, high-velocity products can outperform big-ticket inventory.

Here’s why:

  • Easier to store (I keep 300+ small items in one shelving unit)

  • Cheaper to ship (under 1 lb = lower cost, faster sales)

  • Easier to batch list and crosspost

In late 2023, I built a sourcing strategy around this. Instead of chasing one $200 flip a week, I aim for 20–30 $20 flips, which is far more consistent and less risky.

5 Tools That Make This Whole Workflow Work

I’ve tested dozens of tools, but these five are now baked into my daily process:

  • Closo — Crosslisting and relisting automation.

  • Google Lens — Instant product ID and pricing.

  • Poshmark Seller App — Clean mobile listing interface.

  • eBay Seller Hub — Pricing and historical data.

  • Pirate Ship — Cheaper shipping labels for non-Poshmark sales.

These are my non-negotiables. Everything else is extra.

People Always Ask Me: “Are Beauty Products Actually Worth Reselling?”

Short answer: yes. But not all of them.

Perfectly Posh products work well because:

  • They’ve built brand loyalty over years.

  • Their limited scent releases create scarcity.

  • Many buyers want backups after a product is discontinued.

But you need to scan comps, watch for expiration dates, and price intelligently. Otherwise, it’s easy to get stuck holding inventory.

Common Question: “What If It’s Used or Unsealed?”

This one comes up constantly.

Used or unsealed items can sell, but:

  • Always disclose condition clearly.

  • Expect lower prices.

  • Stick to gently used, desirable scents.

  • Crosspost those listings strategically.

I personally only resell sealed or near-new Perfectly Posh items — it keeps returns low and buyer trust high.

Common Question: “Is Crossposting Worth the Time?”

Absolutely.

I saw a 42% jump in sell-through after automating crossposting. Platforms have different buyer demographics. A lotion that sits on Poshmark might sell in 48 hours on eBay. Diversification wins.

Before vs. After Crossposting

Metric Before Crossposting After Crossposting
Weekly listings 18 52
Sell-through rate 43% 70%
Time spent per week 10 hrs 5 hrs
Monthly revenue $1,200 $2,400

Niche Products, Real Profit

Perfectly Posh products might not be the flashiest niche — but they’ve been quietly profitable for me for years. They’re small, consistent, and easy to flip.

If you’re looking to grow your reselling business without the chaos of bulkier inventory, this is a smart lane to test.

I use Closo to automate crossposting and relisting. It saves me about 3 hours weekly — time I now spend sourcing more Perfectly Posh and other high-velocity items.

If You’re Ready to Streamline Your Reselling Workflow…

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