Reselling remains one of the fastest-growing opportunities in e-commerce, and with more people shopping online for deals, secondhand goods, and unique finds, 2025 is shaping up to be a golden year for resellers. But not every item in your sourcing bin will generate the same profit. The key is knowing what sells best right now—and where to find it.
This guide covers the 25 most profitable items to resell in 2025, with insights on sourcing strategies, pricing, and margins.
Table of Contents
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High-End Sneakers
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Vintage Clothing
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Luxury Handbags
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Smartphones & Tablets
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Laptops & MacBooks
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Smartwatches & Wearables
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Power Tools
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Collectible Trading Cards
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Retro Gaming Consoles
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Video Game Cartridges & Discs
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Designer Sunglasses
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Sports Jerseys & Memorabilia
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Home & Kitchen Appliances
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Coffee Machines & Espresso Makers
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Baby Gear & Strollers
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Lego Sets & Toys
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Vinyl Records
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Jewelry & Watches
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Fitness Equipment
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Bicycles & E-Bikes
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Photography Equipment
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Musical Instruments
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Furniture (Vintage & Mid-Century)
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Books & Textbooks
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Seasonal & Limited Edition Items
1. High-End Sneakers
Sneakers from Nike, Adidas, Jordan, and New Balance continue to dominate resale. Limited drops can net 2–5x profits.
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Sourcing: Sneaker apps, retail drops, consignment stores.
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Profit Margin: 40–200%.
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Tip: Always authenticate—counterfeits are rampant.
2. Vintage Clothing
90s and Y2K fashion is still hot, with thrifted Levi’s, Carhartt jackets, and band tees pulling big profits.
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Sourcing: Thrift stores, estate sales, Depop lots.
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Profit Margin: 50–300%.
3. Luxury Handbags
Brands like Louis Vuitton, Chanel, Gucci, and Prada retain value or even appreciate.
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Sourcing: Consignment shops, auctions, authenticated resale sites.
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Profit Margin: 30–150%.
4. Smartphones & Tablets
Apple iPhones and iPads lead the pack, with Samsung Galaxy devices also selling quickly.
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Sourcing: Wholesale pallets, trade-ins, local classifieds.
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Profit Margin: 20–50%.
5. Laptops & MacBooks
MacBooks, gaming laptops, and Chromebooks are in high demand for students and professionals.
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Sourcing: Liquidation auctions, corporate refresh sales.
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Profit Margin: 25–60%.
6. Smartwatches & Wearables
Apple Watch and Fitbit hold strong resale value. Limited editions bring premiums.
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Profit Margin: 20–50%.
7. Power Tools
DeWalt, Makita, and Milwaukee tools remain consistent sellers.
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Sourcing: Estate sales, liquidation pallets.
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Profit Margin: 40–100%.
8. Collectible Trading Cards
Pokémon, Magic: The Gathering, and sports cards are thriving with grading services like PSA.
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Profit Margin: Small investments can yield 10–1000x returns on rare finds.
9. Retro Gaming Consoles
NES, SNES, Sega Genesis, and Game Boy consoles have huge nostalgia-driven demand.
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Profit Margin: 50–200%.
10. Video Game Cartridges & Discs
Rare Nintendo 64 or PlayStation titles sell for hundreds or thousands.
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Profit Margin: Up to 500% on rare titles.
11. Designer Sunglasses
Ray-Ban, Oakley, and Prada sunglasses resell well if in good condition.
12. Sports Jerseys & Memorabilia
NBA, NFL, and MLB jerseys (especially vintage or signed) are strong performers.
13. Home & Kitchen Appliances
Air fryers, Instant Pots, and blenders (Vitamix, Ninja) are top sellers.
14. Coffee Machines & Espresso Makers
Breville and Nespresso units flip for 100%+ returns when sourced refurbished.
15. Baby Gear & Strollers
UPPAbaby, Bugaboo, and Nuna strollers are in demand by new parents.
16. Lego Sets & Toys
Retired Lego sets can appreciate significantly—sometimes 5–10x their retail price.
17. Vinyl Records
Classic rock and jazz records remain collectible, with rare pressings commanding high resale.
18. Jewelry & Watches
Gold, silver, and watches (Rolex, Omega, Seiko) remain profitable with authentication.
19. Fitness Equipment
Weights, dumbbells, resistance bands, Peloton accessories—always strong demand.
20. Bicycles & E-Bikes
Urban demand and high retail costs mean resale prices stay high.
21. Photography Equipment
Canon, Sony, and Nikon DSLRs and lenses sell quickly.
22. Musical Instruments
Guitars, keyboards, and DJ equipment are profitable—vintage Fender or Gibson guitars sell for thousands.
23. Furniture (Vintage & Mid-Century)
Mid-century modern furniture is trending; resellers can flip with basic refinishing.
24. Books & Textbooks
University textbooks and rare editions flip for significant returns.
25. Seasonal & Limited Edition Items
Holiday décor, limited-edition collaborations, and discontinued items sell at peak demand times.
Final Tips for 2025 Resellers
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Leverage Crosslisting Tools: Use software like Closo’s Crosslister to reach multiple marketplaces.
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Follow Market Trends: Track Google Trends and social media for rising niches.
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Diversify: Don’t rely on a single category—spread risk across multiple profitable items.
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Authenticate: Protect your reputation by verifying high-end goods.