Why Don’t My Analytics Match My Marketplace Reports?

Why Don’t My Analytics Match My Marketplace Reports?

1. Timing Differences

  • Marketplaces often update in batches (e.g., every 24 hours).

  • Closo pulls data in real time, but some marketplaces delay reporting for sales, returns, or cancellations.

  • Result: You may see a sale in Closo before it appears in your marketplace report, or vice versa.


2. Marketplace Fees & Adjustments

  • Closo deducts known fees and commissions to show net profit.

  • Some marketplaces (like eBay or Poshmark) apply fees after payout, which may not appear in Closo until confirmed.

  • Refunds, cancellations, and pending payouts may also create temporary mismatches.


3. Import & Sync Settings

  • If you only imported selected listings, Closo Analytics reflects just those.

  • Unsynced items or disconnected accounts won’t be included in analytics.

  • Double-check your Import window to confirm everything is syncing.


4. Currency & Region Differences

  • If you sell internationally, marketplaces may report sales in local currency.

  • Closo standardizes values into your dashboard default currency, which can cause slight differences.


5. Filters in Analytics

  • Marketplace reports often show all activity.

  • Closo Analytics lets you apply filters (by date, category, marketplace, etc.).

  • Make sure your filters match the time range and scope of your marketplace reports.


6. Reconciling Numbers

If your analytics seem off:

  1. Check that your marketplace connections are active.

  2. Confirm your time range filters match.

  3. Review any recent refunds, cancellations, or pending payouts.

  4. Refresh your Closo dashboard to pull the latest data.


💡 Pro Tip: Use Closo’s Pareto chart to focus on top-performing categories and brands instead of worrying about minor discrepancies — this helps you make strategic decisions without getting stuck in number-chasing.