Rimmel Case Packs Cost $79 to $1,452 on Closo Wholesale
Last updated: September 2026
Bottom line: rimmel wholesale case packs on Closo Wholesale run $79 to $1,452 a case pack, or $1.53 to $3.30 per unit, across 17 live lots shipping from New Jersey. See the live shelf: Rimmel case packs for sale.
That $1.53-to-$3.30 per-unit range is one of the tightest bands in the cosmetics category — the $1,373 gap between the cheapest and priciest case pack is almost entirely a unit-count story. A $79 case pack suits a seller testing demand; a $1,452 case pack suits a buyer restocking an established storefront.
Bulk Buy America, Cosmetix Club, and MBA Trading Group Inc. stock the shelf, and every live lot ships from New Jersey.
Why a narrow per-unit band still hides real risk
A tight $1.53-$3.30 range does not mean every case pack is equally safe. None of the 17 live lots carry a manifest, so buyers are pricing assortment mix and packaging condition from photos, not a piece-by-piece list.
The honest rule of thumb: estimate unit count from the case pack price divided by a mid-range per-unit figure (around $2.40) until a supplier confirms the actual count in writing.
A $200 Rimmel Case Pack Lands Near $2.56 a Unit Once Freight Is In
| Cost component | Example figure | Basis |
|---|---|---|
| Lot price (mid-range example) | $200.00 | Within the $79-$1,452 live range on Closo Wholesale |
| Units in lot (example) | 90 | Illustrative — not every case pack lists a piece count |
| Cost per unit before freight | $2.22 | $200 ÷ 90 units |
| Freight/shipping (rule of thumb) | $30.00 | Small parcel from a New Jersey ship-from address |
| Landed cost per unit | $2.56 | ($200 + $30) ÷ 90 units |
| Resale price per unit (rule of thumb) | $6.00 | Typical marketplace resale for branded drugstore cosmetics |
| Units sold at 60% sell-through | 54 | 90 × 0.60 |
| Revenue at 60% sell-through | $324.00 | 54 × $6.00 |
| Gross profit | $94.00 | $324.00 revenue − $230.00 total landed cost |
💡 Closo Wholesale lists each lot with its unit count, ship-from state and, where the supplier provides one, the manifest — and every order is paid into escrow and released only after you accept delivery. Learn more →
That $94 gross profit on a $230 outlay is roughly a 41% margin, and it assumes the 36 unsold units are written off rather than discounted later. Rimmel wholesale buyers who clear 75%+ sell-through on a popular shade run can push that margin past 55%, which is the real reason shade mix matters more than lot price alone.
The $30 freight line barely moves the number on a $1,452 premium case pack, but on a $79 entry lot it can add nearly 40% to the true landed cost.
Why the per-unit figure stays inside a tight $1.53-to-$3.30 band
Rimmel's narrow per-unit range signals a fairly consistent grading standard across the 17 live lots. A rule-of-thumb breakdown of the live $79-$1,452 range looks like this:
| Format | Typical lot price | Per unit (approx.) | Who it suits |
|---|---|---|---|
| Entry lot | $79-$250 | $1.53-$2.00 | Sellers testing Rimmel demand before committing more capital |
| Mid lot | $250-$800 | $2.00-$2.80 | Established resellers scaling existing drugstore-beauty inventory |
| Premium lot | $800-$1,452 | $2.80-$3.30 | Buyers with pre-sold demand or a beauty resale channel already lined up |
A first order belongs in the entry-to-mid band. None of the 17 live lots carry a manifest, so confirm the unit count and shade breakdown with the listed supplier before paying, and add the New Jersey freight line before comparing two case packs side by side.
Shade mix drives real-world sell-through more than any other variable in cosmetics resale. A case pack weighted toward niche or discontinued shades sells through far slower than one built around a brand's core, best-selling colors — the 60% sell-through figure used above assumes an average mix, not a curated one.
Buyers who can get shade breakdown confirmed from Bulk Buy America, Cosmetix Club, or MBA Trading Group Inc. before paying are effectively de-risking the single largest swing factor in the margin math, worth more than any freight or fee optimization on the table.
Quick tangent — the live shelf on Closo Wholesale lots shows what is actually listed and priced right now; worth a look before your next order.
Shade Mix, Not Lot Price, Is the Biggest Margin Variable in Rimmel Resale
Bottom line: a case pack weighted toward discontinued or niche shades can drop realistic sell-through from 75% to 45%, and that variable does more damage to margin than any freight or fee line in this article. Rimmel's tight $1.53-to-$3.30 per-unit band makes the category look uniformly low-risk, but shade mix is invisible in that number — two case packs at the same per-unit price can carry very different resale odds depending on what colors are actually inside.
Unconfirmed unit counts are the second leak. None of the 17 live lots carry a manifest, so a buyer is pricing assortment from photos and a stated tier.
Bulk Buy America, Cosmetix Club, and MBA Trading Group Inc., the three suppliers stocking this shelf, list case packs without a piece-by-piece count — standard for the segment, but it means a buyer who assumed 90 units in a $200 lot and receives 70 has effectively paid $2.86 a unit before freight, not the $2.22 the top-line math suggested, a 29% swing in real per-unit cost that one written confirmation avoids.
Rimmel wholesale buyers should budget for a 5-10% damage rate
Packaging integrity is the third leak, and it is specific to cosmetics case packs shipped in bulk. A rule of thumb across drugstore-beauty liquidation is a 5-10% damage or crushed-packaging rate on arrival — units that either cannot be sold at full resale price or need to be written off entirely.
On a 90-unit case pack, that is 5 to 9 units of margin lost before a single sale happens, a cost that rarely appears in a buyer's initial per-unit math.
Marketplace fees compound this further: a typical resale platform take rate runs 10-20% of the sale price, a cost most buyers forget to net out of the $6-per-unit resale figure used in planning.
None of this argues against the category — Rimmel moves reliably in the beauty resale channel when shade mix and packaging check out — it argues for sizing the first order small enough that a shade-mix or damage-rate surprise does not sink the outlay.
A $79-$250 entry lot caps the downside of every leak above at a couple hundred dollars, which is the real reason that tier exists on the shelf even though its per-unit price looks less efficient than the premium tier on paper.
Freight is the fourth leak, and every live lot on this shelf ships from New Jersey, which shortens transit for East Coast buyers but adds real time and cost for anyone sourcing from the West Coast.
A $30 freight line that adds roughly 15% to a $200 mid-lot can add nearly 40% to a $79 entry lot, so a buyer should confirm the actual freight quote for their region before finalizing the landed-cost estimate rather than assuming the national average holds everywhere.
7 Checks Before Paying for a Rimmel Case Pack on Closo Wholesale
- Confirm the unit count in writing with the supplier — on a 17-lot shelf where none of the listings carry a manifest, a $200 case pack assumed at 90 units and delivered at 70 changes the real per-unit cost by 29%.
- Ask for the shade breakdown before paying. A case pack weighted toward discontinued or niche shades can drop realistic sell-through from 75% to 45%.
- Ask about packaging condition and budget a 5-10% damage rate; crushed or opened packaging on drugstore-beauty case packs is common enough to plan for, not an exception.
- Ask Bulk Buy America, Cosmetix Club, or MBA Trading Group Inc., whichever supplier is stocking the case pack, for the grading tier behind the listing photos.
- Size the order to the $79-$250 entry tier for a first purchase; that caps downside from a shade-mix or damage surprise at a couple hundred dollars instead of the full $1,452 premium-tier exposure.
- Net marketplace fees (typically 10-20% of resale price) and a freight line (roughly $30 on a small parcel from New Jersey) out of your margin model before committing.
- Photograph and count the case pack immediately on arrival, before listing anything, so any shortfall against the stated unit count is documented while it is still actionable with the supplier.
The one question that prevents most disputes
Ask for a confirmed unit count and shade breakdown before wiring payment. Together these two checks close the largest and most common margin gaps on unmanifested case packs.
Start With One $79-$250 Case Pack and Confirm the Shade Breakdown First
Seventeen rimmel wholesale case packs are live on the shelf right now, priced $79 to $1,452, shipping from New Jersey with no manifest attached. That is enough inventory to compare a few candidates before committing capital, so the next step is not more research — it is picking one entry-tier case pack, confirming its unit count and shade breakdown in writing, and running the $2.56-landed-cost math from this article against the supplier's own resale price target before payment.
What the first order should look like
A first order in the $79-$250 range, checked against the 7-point list above, caps the downside of a shade-mix or damage-rate surprise at a couple hundred dollars while still testing whether Rimmel sells through in a given market.
Buyers who clear that first case pack at 60%+ sell-through have the data to size the next order toward the $250-$800 mid tier with real numbers instead of the rule-of-thumb figures used here.
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