~15 min read
Quick Answer:
Websites similar to Grailed include Whatnot, Depop, eBay, Etsy, and Poshmark — all platforms where users can sell clothing, accessories, and collectibles. Each caters to different audiences: Grailed focuses on high-end fashion, while Whatnot excels in live auctions. Fees range from 9% on Grailed to 11% on Whatnot.
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Introduction — Exploring Grailed Alternatives for Resellers
If you’ve built your resale business around Grailed, you already know its strengths: niche streetwear, trusted buyers, and verified authentication. But the resale landscape in 2025 is much broader — and expanding across multiple marketplaces can help you scale faster, diversify your audience, and reduce risk.
This article breaks down the best websites similar to Grailed, comparing each by fees, audience, listing style, and features. You’ll also learn what you can sell on Whatnot, how much Whatnot charges sellers, and how automation tools like Closo can synchronize listings across multiple platforms.
1. Whatnot — The Live Auction Marketplace
Overview
Whatnot is the fastest-growing live-stream marketplace in the U.S., built for real-time auctions and community-driven sales.
What You Can Sell on Whatnot
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Sneakers and apparel
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Trading cards and collectibles
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Vintage fashion
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Electronics and small gadgets
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Funko Pops, comics, toys, and decor
How It Works
Sellers host live auctions or post “Buy It Now” listings. Buyers bid or purchase in real time via mobile or desktop.
Whatnot Seller Fees
| Fee Type | Percentage | Notes |
|---|---|---|
| Commission | 8% | Deducted from sale total |
| Processing | 2.9% + $0.30 | Stripe payment fee |
| Total | ~11% | Industry average |
Whatnot Info Quiz
New sellers must pass the Whatnot Info Quiz during onboarding — a short 10-question test covering platform rules, live stream etiquette, and prohibited items.
Best For: Sellers comfortable on camera and looking for fast-moving auctions.
2. Depop — For Trend-Driven and Vintage Sellers
Overview
Depop is a social resale app with a Gen Z audience. It combines Instagram-like discovery with fashion resale, perfect for sellers who focus on creative visuals and community engagement.
What You Can Sell
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Streetwear and Y2K fashion
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Handmade or upcycled pieces
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Vintage and one-of-a-kind apparel
Depop Fees
| Fee Type | Rate |
|---|---|
| Transaction Fee | 10% |
| Payment Fee | 2.9% + $0.30 |
Best For: Sellers with strong branding and curated visuals.
3. eBay — The Classic Marketplace with Massive Reach
Overview
eBay remains one of the largest platforms for everything from collectibles to high-end fashion. Its auction + fixed pricemodel makes it a flexible Grailed alternative.
eBay Highlights
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Global audience
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Built-in seller protections
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Detailed category segmentation
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Advanced shipping automation
eBay Seller Fees
| Category | Fee Range |
|---|---|
| Clothing & Accessories | 13% |
| Sneakers (>$100) | 0% |
| Collectibles | 12.9% |
Best For: Sellers scaling high-volume resale operations or international markets.
4. Poshmark — Social Selling Meets Closet Clear-Outs
Overview
Poshmark bridges casual selling and small business resale. It offers community-based selling through likes, shares, and bundles.
What You Can Sell
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Clothing and shoes
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Accessories
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Beauty items
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Home goods
Poshmark Fees
| Sale Amount | Fee |
|---|---|
| Under $15 | Flat $2.95 |
| Over $15 | 20% commission |
Best For: Sellers with consistent wardrobes or boutique inventory.
5. Etsy — Ideal for Handmade and Vintage Resale
Overview
Etsy is the go-to marketplace for handcrafted, vintage, and unique products. It’s perfect for sellers expanding from Grailed into design-forward or niche categories.
What You Can Sell
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Vintage fashion (20+ years old)
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Handmade jewelry and accessories
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Digital prints and art
Etsy Fees
| Fee Type | Rate |
|---|---|
| Listing Fee | $0.20 |
| Transaction Fee | 6.5% |
| Payment Fee | 3% + $0.25 |
Best For: Creative sellers mixing handmade and vintage goods.
6. Mercari — Quick Mobile Reselling
Overview
Mercari offers simplicity and convenience, with an intuitive mobile app for listing anything from sneakers to electronics.
Seller Fees
| Fee Type | Rate |
|---|---|
| Selling Fee | 10% |
| Payment Processing | 2.9% + $0.50 |
Pros:
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Fast setup
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Label generation built-in
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No approval process
Best For: Beginner resellers testing inventory.
7. The RealReal — Luxury Consignment
Overview
For high-end apparel and accessories, The RealReal handles authentication and fulfillment. It’s a fully managed platform — you ship items in, they sell for you.
Commission Structure
| Sale Value | Commission |
|---|---|
| <$1,000 | 55% |
| $1,000–$5,000 | 60% |
| $5,000+ | 70% |
Best For: Luxury fashion and designer goods.
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8. GOAT & StockX — Sneakers and Streetwear
These marketplaces specialize in sneaker and hypewear resale.
| Platform | Fee Range | Focus |
|---|---|---|
| GOAT | 9.5% + $5 | Sneakers, apparel |
| StockX | 9–10% | Sneakers, collectibles |
Both verify authenticity and handle fulfillment — making them ideal for sellers focusing exclusively on verified hype culture.
9. Vestiaire Collective — European Grailed Alternative
Overview
Vestiaire Collective focuses on authenticated designer fashion, particularly in the European market.
Features
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Authentication team verifies every item.
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Sustainable resale focus.
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Seller protection with automatic escrow.
Fees
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~12% on sales under $1,000.
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Lower rates for high-ticket items.
Best For: Global sellers targeting premium buyers.
10. Best Platform Comparison Table
| Platform | Focus | Avg. Fees | Live Selling | Buyer Protection | Ideal Seller |
|---|---|---|---|---|---|
| Grailed | Streetwear & luxury | 9% | ❌ | ✅ | Fashion resellers |
| Whatnot | Auctions & collectibles | 11% | ✅ | ✅ | Live streamers |
| Depop | Trend & vintage | 10% | ❌ | ✅ | Fashion creators |
| eBay | Global resale | 12–13% | ✅ | ✅ | High-volume sellers |
| Poshmark | Social resale | 20% | ❌ | ✅ | Closet sellers |
| Etsy | Handmade & vintage | 9–10% | ❌ | ✅ | Artists, designers |
| Mercari | General goods | 13% | ❌ | ✅ | Casual sellers |
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11. Crosslisting Across Marketplaces
Sellers often use 2–3 of these marketplaces simultaneously. However, managing inventory, pricing, and renewals manually can be a nightmare.
With Closo, You Can:
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Crosslist from Grailed to Etsy, eBay, and Whatnot.
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Sync stock to prevent double-selling.
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Auto-update sold statuses.
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Adjust prices dynamically based on fees and trends.
This creates a unified, automated resale workflow — turning hours of manual management into a streamlined process.
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Cross-Link Resources
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Upward Link (Hub): Closo Seller Hub →
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Sideways Links:
FAQ (People Also Ask)
1. What are the best websites similar to Grailed?
Top Grailed alternatives include Whatnot, Depop, eBay, Poshmark, and Etsy.
2. What can I sell on Whatnot?
You can sell apparel, sneakers, collectibles, and vintage items during live auctions or in static listings.
3. What does Whatnot charge sellers?
Whatnot charges roughly 11% total per sale, including commission and payment processing.
4. What do I need to sell on Whatnot?
A verified seller account, government ID, and product samples or listings.
5. Is Whatnot safe for sellers?
Yes — it offers verified payments, buyer protection, and dispute mediation.
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Schema Setup
FAQPage Schema: Include FAQ entries above.
Breadcrumb Schema: Home → Blog → Websites Similar to Grailed (2025 Guide).
HowTo Schema:
1️⃣ Choose an alternative resale platform.
2️⃣ Create a seller account.
3️⃣ Upload listings or schedule live auctions.
4️⃣ Set pricing and manage fees.
5️⃣ Crosslist and automate through Closo.
Final Takeaway
If you’re only selling on Grailed, you’re leaving growth on the table. Platforms like Whatnot, Depop, and Etsy each bring new audiences and selling formats that can multiply your exposure.
The best part? With Closo, you can manage them all from one dashboard — syncing listings, adjusting prices automatically, and scaling your resale business across every major marketplace.
Automate this with Closo →
