Closo Research · Brand · Toys & Novelties
Hot Wheels: resale demand
Search interest in Hot Wheels in August 2026: index 97.7, +23.4% vs last month, +19.4% vs last year.
Search interest index
97.7
+23.4% vs last month
+19.4% vs last year
Preliminary
2024 = 100
Median resale price
$12.00
+9.1% vs last month
−14.3% vs last year
Preliminary
Median days to sell
26 days
−18.8% vs last month
−37.3% vs last year
Preliminary
How has search interest in Hot Wheels moved?
- Search interest
| Period | Search interest |
|---|---|
| Aug 2026 | 97.7 Preliminary |
| Jul 2026 | 79.2 |
| Jun 2026 | 78.0 |
| May 2026 | 74.6 |
| Apr 2026 | 72.0 |
| Mar 2026 | 83.8 |
| Feb 2026 | 72.9 |
| Jan 2026 | 90.5 |
| Dec 2025 | 90.5 |
| Nov 2025 | 78.7 |
| Oct 2025 | 76.3 |
| Sep 2025 | 80.1 |
| Aug 2025 | 81.8 |
| Jul 2025 | 82.6 |
| Jun 2025 | 72.9 |
| May 2025 | 73.2 |
| Apr 2025 | 85.2 |
| Mar 2025 | 83.0 |
| Feb 2025 | 82.6 |
| Jan 2025 | 105.4 |
| Dec 2024 | 120.1 |
| Nov 2024 | 154.8 |
| Oct 2024 | 105.2 |
| Sep 2024 | 98.0 |
| Aug 2024 | 107.6 |
| Jul 2024 | 119.9 |
| Jun 2024 | 75.1 |
| May 2024 | 77.3 |
| Apr 2024 | 78.0 |
| Mar 2024 | 87.1 |
| Feb 2024 | 85.4 |
| Jan 2024 | 91.7 |
| Dec 2023 | 98.9 |
| Nov 2023 | 89.0 |
What changed for Hot Wheels?
Search interest in Hot Wheels rose 19.4% from August 2025 to August 2026, and rose 23.4% from the month before. August is usually a stronger month than average for Hot Wheels.
Which brands sell alongside Hot Wheels?
Lift: how much more often a brand appears in the same resale closets as Hot Wheels than chance would predict. 1.0× means no link.
| Rank | Brand | Lift |
|---|---|---|
| 1 | Matchbox | 21.4× |
| 2 | Spin Master | 14.9× |
| 3 | Tonka | 14.7× |
| 4 | Playmates Toys | 14.7× |
| 5 | Jazwares | 13.7× |
| 6 | Moose Toys | 14.6× |
| 7 | Kenner | 13.1× |
| 8 | Jakks Pacific | 12.9× |
| 9 | Monster Jam | 13.5× |
| 10 | Little Tikes | 11.8× |
Where can I source Hot Wheels or get the data?
Shop Hot Wheels wholesale Download the brand data (CSV) All brand rankings
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How do I cite this?
Closo Research. (2026). Closo Research: Hot Wheels, August 2026. Retrieved November 1, 2026, from https://closo.co/tools/closo/research/brands/hot-wheels
Free to reuse under CC BY 4.0 with a link to this page. Download the data
