Closo Research · Category

Toys & Novelties: resale demand

Search interest in Toys & Novelties in August 2026: index 72.4, +3.6% vs last month, +5.1% vs last year.

By Closo Research

Data through Aug 2026 · updated Oct 26, 2026

Search interest index

72.4

+3.6% vs last month

+5.1% vs last year

Preliminary

2024 = 100

Sell-through, latest quarter

14.3%

−0.3 p.p. vs last quarter

−1.4 p.p. vs last year

Preliminary

Median resale price

$15.00

0.0% vs last month

0.0% vs last year

Preliminary — closes on Nov 1, 2026

Median days to sell

25 days

−21.9% vs last month

−51.0% vs last year

Preliminary — closes on Nov 1, 2026

How has search interest in Toys & Novelties moved?

Toys & Novelties: search interest
  • Search interest
Toys & Novelties: search interest050100150200202420252026Search interest 72.4
Toys & Novelties: search interest
Period Search interest
Aug 2026 72.4 Preliminary
Jul 2026 69.9
Jun 2026 54.7
May 2026 60.8
Apr 2026 63.2
Mar 2026 64.0
Feb 2026 58.6
Jan 2026 60.6
Dec 2025 68.4
Nov 2025 113.7
Oct 2025 94.6
Sep 2025 95.6
Aug 2025 68.9
Jul 2025 53.7
Jun 2025 60.4
May 2025 72.6
Apr 2025 72.4
Mar 2025 77.0
Feb 2025 62.4
Jan 2025 89.9
Dec 2024 112.1
Nov 2024 163.8
Oct 2024 116.9
Sep 2024 103.7
Aug 2024 121.4
Jul 2024 124.3
Jun 2024 78.8
May 2024 77.2
Apr 2024 74.9
Mar 2024 76.6
Feb 2024 72.6
Jan 2024 77.7
Dec 2023 82.4
Nov 2023 98.4
Embed

Copy this code to show the chart on your site. Free to reuse under CC BY 4.0 with a link to this page.

What changed for Toys & Novelties?

Search interest in Toys & Novelties rose 5.1% from August 2025 to August 2026, and rose 3.6% from the month before. August is usually a stronger month than average for Toys & Novelties.

When does Toys & Novelties sell best?

Average search interest index by calendar month.

  1. 76.1Jan
  2. 64.5Feb
  3. 72.5Mar
  4. 70.1Apr
  5. 70.2May
  6. 64.7Jun
  7. 82.6Jul
  8. 95.1Aug
  9. 99.7Sep
  10. 105.7Oct
  11. 125.3Nov
  12. 87.6Dec

Which brands are driving Toys & Novelties?

BrandSearch interestvs last yearMedian resale price
Topps2.3+139.4%$17.00
Pokemon163.7+90.1%$15.00
Zuru37.0+50.0%insufficient data
Paw Patrol71.9+23.1%$12.00
Hot Wheels97.7+19.4%$12.00
My Little Pony118.5+14.3%$14.00
Jellycat6.4+10.6%$28.00
Funko78.7+5.7%$15.00
Sesame Street87.80.0%$15.00
Lego67.6−9.2%$20.00

What else do closets selling Toys & Novelties sell?

Share of resale closets selling Toys & Novelties that also sell each category, over the last twelve months.

  1. Specialists1%
  2. Women's Clothing95%
  3. Footwear89%
  4. Home & Kitchen88%
  5. Accessories88%
  6. Men's Clothing86%
  7. Handbags & Wallets81%
  8. Kids' Clothing71%
  9. Electronics & Tech55%
  10. Cosmetics & Beauty55%
  11. Seasonal & Holiday51%

Specialists, closets that sell mostly Toys & Novelties: 1% of the closets selling it.

Wholesale hubs for Toys & Novelties

Toys & Hobbies Games Toys Action Figures Games & Puzzles

Where can I source Toys & Novelties or get the data?

Shop Toys & Novelties wholesale lots Download the category data (CSV)

Get the monthly report

One email a month when the new index is published. Unsubscribe any time.

Resellers can use any email; if you buy on Closo, use the email of your Closo account. Everyone else, please use your work email.
Where do you sell?
What do you sell?

How do I cite this?

Closo Research. (2026). Closo Research: Toys & Novelties, August 2026. Retrieved October 26, 2026, from https://closo.co/tools/closo/research/toys-novelties

Free to reuse under CC BY 4.0 with a link to this page. Download the data