Closo Research · Brand · Women's Clothing
Reformation: resale demand
Search interest in Reformation in August 2026: index 60.2, +5.9% vs last month, −14.3% vs last year.
Search interest index
60.2
+5.9% vs last month
−14.3% vs last year
Preliminary
2024 = 100
Median resale price
$68.00
−2.9% vs last month
+21.4% vs last year
Preliminary — closes on Nov 1, 2026
Median days to sell
20 days
−20.0% vs last month
−31.0% vs last year
Preliminary — closes on Nov 1, 2026
How has search interest in Reformation moved?
- Search interest
| Period | Search interest |
|---|---|
| Aug 2026 | 60.2 Preliminary |
| Jul 2026 | 56.8 |
| Jun 2026 | 61.3 |
| May 2026 | 68.0 |
| Apr 2026 | 68.0 |
| Mar 2026 | 75.8 |
| Feb 2026 | 44.6 |
| Jan 2026 | 40.1 |
| Dec 2025 | 31.2 |
| Nov 2025 | 41.2 |
| Oct 2025 | 50.1 |
| Sep 2025 | 56.8 |
| Aug 2025 | 70.2 |
| Jul 2025 | 70.2 |
| Jun 2025 | 70.2 |
| May 2025 | 93.6 |
| Apr 2025 | 99.2 |
| Mar 2025 | 99.2 |
| Feb 2025 | 200.6 |
| Jan 2025 | 55.7 |
| Dec 2024 | 39.0 |
| Nov 2024 | 49.0 |
| Oct 2024 | 59.1 |
| Sep 2024 | 74.7 |
| Aug 2024 | 176.0 |
| Jul 2024 | 172.7 |
| Jun 2024 | 94.7 |
| May 2024 | 121.4 |
| Apr 2024 | 120.3 |
| Mar 2024 | 112.5 |
| Feb 2024 | 93.6 |
| Jan 2024 | 86.9 |
| Dec 2023 | 37.9 |
| Nov 2023 | 53.5 |
What changed for Reformation?
Search interest in Reformation fell 14.3% from August 2025 to August 2026, and rose 5.9% from the month before. August is usually a stronger month than average for Reformation.
Which brands sell alongside Reformation?
Lift: how much more often a brand appears in the same resale closets as Reformation than chance would predict. 1.0× means no link.
| Rank | Brand | Lift |
|---|---|---|
| 1 | Dissh | 10.9× |
| 2 | Staud | 9.9× |
| 3 | Favorite Daughter | 10.2× |
| 4 | Doen | 10.2× |
| 5 | Ulla Johnson | 9.5× |
| 6 | House Of Cb | 9.7× |
| 7 | Sezane | 8.9× |
| 8 | Xirena | 9.8× |
| 9 | Ba Sh | 9.6× |
| 10 | Jenni Kayne | 9.2× |
Where can I source Reformation or get the data?
Shop Reformation wholesale Download the brand data (CSV) All brand rankings
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How do I cite this?
Closo Research. (2026). Closo Research: Reformation, August 2026. Retrieved October 19, 2026, from https://closo.co/tools/closo/research/brands/reformation
Free to reuse under CC BY 4.0 with a link to this page. Download the data
