Closo Research · Brand · Footwear
Ugg: resale demand
Search interest in Ugg in August 2026: index 27.0, +100.0% vs last month, −29.4% vs last year.
Search interest index
27.0
+100.0% vs last month
−29.4% vs last year
Preliminary
2024 = 100
Median resale price
$35.00
0.0% vs last month
−1.4% vs last year
Preliminary — closes on Nov 1, 2026
Median days to sell
24 days
−33.3% vs last month
−36.8% vs last year
Preliminary — closes on Nov 1, 2026
How has search interest in Ugg moved?
- Search interest
| Period | Search interest |
|---|---|
| Aug 2026 | 27.0 Preliminary |
| Jul 2026 | 13.5 |
| Jun 2026 | 14.6 |
| May 2026 | 14.6 |
| Apr 2026 | 25.8 |
| Mar 2026 | 34.8 |
| Feb 2026 | 36.0 |
| Jan 2026 | 61.8 |
| Dec 2025 | 88.8 |
| Nov 2025 | 101.1 |
| Oct 2025 | 70.8 |
| Sep 2025 | 53.9 |
| Aug 2025 | 38.2 |
| Jul 2025 | 20.2 |
| Jun 2025 | 36.0 |
| May 2025 | 21.3 |
| Apr 2025 | 25.8 |
| Mar 2025 | 44.9 |
| Feb 2025 | 43.8 |
| Jan 2025 | 146.1 |
| Dec 2024 | 318.0 |
| Nov 2024 | 383.1 |
| Oct 2024 | 89.9 |
| Sep 2024 | 53.9 |
| Aug 2024 | 44.9 |
| Jul 2024 | 31.5 |
| Jun 2024 | 22.5 |
| May 2024 | 23.6 |
| Apr 2024 | 23.6 |
| Mar 2024 | 46.1 |
| Feb 2024 | 57.3 |
| Jan 2024 | 105.6 |
| Dec 2023 | 229.2 |
| Nov 2023 | 238.2 |
What changed for Ugg?
Search interest in Ugg fell 29.4% from August 2025 to August 2026, and rose 100.0% from the month before. August is usually a quieter month than average for Ugg.
Which brands sell alongside Ugg?
Lift: how much more often a brand appears in the same resale closets as Ugg than chance would predict. 1.0× means no link.
| Rank | Brand | Lift |
|---|---|---|
| 1 | Koolaburra | 4.1× |
| 2 | Alegria | 3.4× |
| 3 | Pikolinos | 3.5× |
| 4 | On Cloud | 3.2× |
| 5 | Frye | 3.1× |
| 6 | Hunter | 3.2× |
| 7 | Stuart Weitzman | 3.2× |
| 8 | Birkenstock | 3.0× |
| 9 | Tod S | 3.6× |
| 10 | Vionic | 3.0× |
Where can I source Ugg or get the data?
Shop Ugg wholesale Download the brand data (CSV) All brand rankings
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How do I cite this?
Closo Research. (2026). Closo Research: Ugg, August 2026. Retrieved October 10, 2026, from https://closo.co/tools/closo/research/brands/ugg
Free to reuse under CC BY 4.0 with a link to this page. Download the data
