Quick Answer:
Poshmark Inc. is one of the largest social commerce platforms in the world, enabling individuals and businesses to buy and sell fashion, accessories, beauty, and home goods online. Known for its community-driven marketplace, Poshmark stands out through its social features, easy seller tools, and simple pricing model. Sellers can list products quickly, engage with buyers through shares and live shows, and manage their entire business with just a few clicks.
Introduction
In the fast-growing world of resale and circular fashion, Poshmark Inc. has emerged as one of the most influential platforms globally. Launched in 2011 in the United States, Poshmark has grown from a niche fashion app to a major player in the $200+ billion resale economy.
Whether you're a casual seller cleaning out your closet or a full-time business owner running a resale operation, understanding how Poshmark Inc. works, its pricing structure, and the seller tools it provides is essential to growing your presence on the platform.
In this guide, we’ll break down everything about Poshmark Inc. — from pricing to seller login, tools, and strategies for success in 2025.
What Is Poshmark Inc.?
Poshmark Inc. is a social commerce platform designed to make buying and selling fashion and lifestyle products seamless. Unlike traditional marketplaces, Poshmark combines the ease of e-commerce with community interaction.
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📍 Founded: 2011
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🏢 Headquarters: Redwood City, California
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🌍 Markets: United States, Canada, Australia, India
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💼 Business Model: Commission on each sale
Core Features:
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Fast product listing for fashion & home goods
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Social engagement through shares, likes, parties & live shows
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Easy shipping with prepaid labels
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Built-in payment processing
👉 Automate your Poshmark listings and pricing with Closo →
History and Growth of Poshmark
Founded by Manish Chandra and a small team of entrepreneurs, Poshmark started as an iPhone app focused on secondhand fashion. Over the next decade, it expanded rapidly, tapping into the growing resale and sustainable fashionmovement.
Key Milestones:
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2011: Launch in the U.S.
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2017: Surpassed $1B in GMV
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2021: Went public on NASDAQ (POSH)
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2022: Acquired by Naver Corp (South Korea)
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2024: Expanded to Australia and India
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2025: Over 130 million users globally
This rapid growth has positioned Poshmark Inc. as one of the top resale marketplaces globally, competing with platforms like Depop, eBay, and Vinted.
How Poshmark Works for Buyers and Sellers
For Buyers:
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Discover fashion through feeds, search, and live shows.
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Make offers or buy at list price.
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Receive items with tracked shipping.
For Sellers:
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List items in minutes using the app or web.
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Engage with the community by sharing and attending parties.
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Ship with prepaid USPS labels.
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Get paid automatically after delivery.
💡 Why it works: Unlike traditional platforms, Poshmark encourages social engagement. Sharing and following increase visibility, helping sellers move inventory faster.
👉 Learn more about Poshmark seller strategies →
Understanding Poshmark Pricing
Poshmark uses a simple and transparent fee structure:
| Sale Price | Poshmark Fee | Seller Earnings |
|---|---|---|
| Under $15 | $2.95 flat | Sale Price – $2.95 |
| $15 or more | 20% commission | 80% of sale price |
Additional Pricing Notes:
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No listing fees or monthly subscriptions.
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Shipping is paid by buyers (except when discounted by sellers).
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Sellers receive payment after item delivery.
Pro Tip: Price your item slightly higher to leave room for offers and negotiations.
👉 Automate pricing and markdowns with Closo →
Poshmark Seller Login & Account Setup
Getting started as a Poshmark seller is quick and beginner-friendly.
Step-by-Step Seller Login:
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Go to Poshmark.com or open the app.
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Tap Sign Up or Login if you already have an account.
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Complete your profile (photo, bio, payment method).
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Tap Sell to start listing.
Tips for Optimizing Your Seller Profile:
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Use a clear profile photo.
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Add a short, friendly bio to build trust.
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Link your social accounts to gain followers faster.
Top Poshmark Seller Tools
To help sellers scale their businesses, Poshmark Inc. provides built-in tools — and the ecosystem offers plenty of third-party solutions.
Built-In Tools:
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My Closet Stats: Track your sales performance.
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Price Drop Notifications: Alert likers of discounts.
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Offers to Likers: Convert interest into sales.
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Bundle Discounts: Encourage multi-item orders.
Third-Party & Automation Tools (e.g., Closo):
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Bulk listing and relisting
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Auto-sharing and party engagement
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Dynamic pricing & sales tracking
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Inventory sync across multiple platforms
💡 Automating repetitive tasks allows sellers to focus on sourcing and strategy, not just manual work.
👉 Automate your seller workflows with Closo →
Poshmark’s Social Commerce Advantage
What sets Poshmark Inc. apart from platforms like Etsy or eBay is its community-driven model.
Social Features Include:
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Shares: Boost listing visibility.
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Likes: Indicate buyer interest.
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Posh Parties: Real-time virtual shopping events.
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Posh Shows: Live selling streams with auctions.
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Following: Builds trust and discoverability.
This unique blend of commerce + community encourages faster sales cycles and helps small sellers compete effectively.
Poshmark for Businesses & Power Sellers
While Poshmark began as a peer-to-peer marketplace, it has evolved to support professional resellers and small businesses.
Why Businesses Use Poshmark:
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Fast setup, no storefront costs.
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Built-in customer base of millions.
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Simple payment and shipping system.
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Automated tools to scale operations.
Business Seller Tips:
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Develop a consistent brand identity (photo style, tone, etc.).
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Use bulk listing automation to save time.
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Leverage Posh Shows for high-volume sales.
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Track KPIs like sell-through rate, average order value, and return customers.
👉 Read: Poshmark Seller Tips to Grow Faster →
Tips to Grow as a Poshmark Seller
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List daily. The algorithm rewards activity.
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Relist old inventory. Keeps listings fresh in search results.
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Offer bundle discounts. Boost average order value.
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Respond quickly. Fast responses build trust.
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Use automation. Scale your efforts with tools like Closo.
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Join Posh Parties. Get more eyes on your listings.
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Price smartly. Leave room for offers and markdowns.
💡 Pro Insight: Top sellers automate 60–80% of their backend activity, focusing their time on strategy and sourcing.
FAQ: Poshmark Inc.
What is Poshmark Inc.?
Poshmark Inc. is a global social commerce platform where individuals and businesses can buy and sell fashion, beauty, and lifestyle products.
How does Poshmark pricing work?
Poshmark charges $2.95 for items under $15 and 20% for items $15 or more. There are no listing fees.
How do I log in as a Poshmark seller?
Go to poshmark.com or the app, tap “Login,” and access your seller dashboard.
What tools does Poshmark offer sellers?
Tools include closet stats, offer features, price drops, bundles, and live selling via Posh Shows.
How can I grow my business on Poshmark?
List consistently, automate routine tasks, engage with buyers, price smartly, and leverage social features.
Related Resources
Final Thoughts
Poshmark Inc. has transformed the resale landscape by blending e-commerce with social engagement. Whether you’re a casual closet seller or a full-time entrepreneur, Poshmark provides the tools and audience to grow your business.
From transparent pricing to built-in community features and automation possibilities, it’s a platform built to scale with your ambition. If you want to take your Poshmark business to the next level, mastering these tools and strategies is the key.
👉 Start automating your Poshmark listings, pricing, and sharing with Closo →
