Not all marketplaces perform the same for every seller. Some may bring higher profit margins, others faster sell-through, and some a better balance of both. Closo’s Marketplace Metrics let you compare platforms side-by-side so you can put your time and inventory where it matters most.
1. Where to Find Marketplace Metrics
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Open the Analytics tab.
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Select the Marketplace Performance section.
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Choose your date range and apply any relevant filters.
2. Key Metrics You’ll See
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Total Sales & Orders – The gross revenue and number of sales per platform.
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Net Profit & Margins – Earnings after fees, shipping, and costs.
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Sell-Through Rate – The percentage of listed items sold in the time frame.
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Conversion Rate – The percentage of listing views that result in a sale.
3. How to Use Marketplace Metrics
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Shift Focus to Top Performers – Spend more time and inventory on platforms that give the best ROI.
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Optimize Underperformers – Adjust pricing, titles, or promotions on marketplaces with low conversion rates.
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Match Products to Platforms – Some categories or brands may sell faster on specific sites — use the data to align listings with the right channels.
4. Pro Tips for Maximizing Marketplace Performance
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Use Crosslisting to test top sellers on multiple platforms.
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Enable AI Pricing to stay competitive on high-performing marketplaces.
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Track changes after promotions or relists to see which platforms respond best.
💡 Next Step: Review your marketplace metrics for the last 60 days and identify your highest-margin platform — then list 5–10 new products there this week to test scaling potential.
