Closo Research · Brand

Harry Potter: resale demand

Search interest in Harry Potter in August 2026: index 110.4, −28.6% vs last month, +15.4% vs last year.

Data through Aug 2026 · updated Oct 11, 2026

Search interest index

110.4

−28.6% vs last month

+15.4% vs last year

Preliminary

2024 = 100

How has search interest in Harry Potter moved?

Harry Potter: search interest
  • Search interest
Harry Potter: search interest050100150200202420252026Search interest 110.4
Harry Potter: search interest
Period Search interest
Aug 2026 110.4 Preliminary
Jul 2026 154.6
Jun 2026 125.2
May 2026 81.0
Apr 2026 81.0
Mar 2026 66.3
Feb 2026 44.2
Jan 2026 66.3
Dec 2025 51.5
Nov 2025 51.5
Oct 2025 81.0
Sep 2025 110.4
Aug 2025 95.7
Jul 2025 81.0
Jun 2025 51.5
May 2025 51.5
Apr 2025 66.3
Mar 2025 36.8
Feb 2025 66.3
Jan 2025 95.7
Dec 2024 66.3
Nov 2024 81.0
Oct 2024 139.9
Sep 2024 139.9
Aug 2024 117.8
Jul 2024 125.2
Jun 2024 88.3
May 2024 103.1
Apr 2024 66.3
Mar 2024 73.6
Feb 2024 88.3
Jan 2024 110.4
Dec 2023 81.0
Nov 2023 95.7

What changed for Harry Potter?

Search interest in Harry Potter rose 15.4% from August 2025 to August 2026, and fell 28.6% from the month before. August is usually a stronger month than average for Harry Potter.

Which brands sell alongside Harry Potter?

Lift: how much more often a brand appears in the same resale closets as Harry Potter than chance would predict. 1.0× means no link.

RankBrandLift
1Star Wars4.2×
2Hasbro4.1×
3Mattel3.9×
4Marvel3.8×
5Lee3.2×
6Prana3.1×
7Starbucks3.0×
8Nfl2.9×
9Disney2.4×
10Vera Bradley2.6×

Where can I source Harry Potter or get the data?

Shop Harry Potter wholesale Download the brand data (CSV) All brand rankings

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How do I cite this?

Closo Research. (2026). Closo Research: Harry Potter, August 2026. Retrieved October 11, 2026, from https://closo.co/tools/closo/research/brands/harry-potter

Free to reuse under CC BY 4.0 with a link to this page. Download the data