Closo Research · Brand · Toys & Novelties
Disney: resale demand
Search interest in Disney in August 2026: index 75.8, 0.0% vs last month, −14.0% vs last year.
Search interest index
75.8
0.0% vs last month
−14.0% vs last year
Preliminary — closes on Oct 1, 2026
2024 = 100
Median resale price
$15.00
0.0% vs last month
−16.7% vs last year
Preliminary — closes on Oct 1, 2026
Median days to sell
29 days
−37.0% vs last month
−42.6% vs last year
Preliminary — closes on Oct 1, 2026
How has search interest in Disney moved?
- Search interest
| Period | Search interest |
|---|---|
| Aug 2026 | 75.8 Preliminary |
| Jul 2026 | 75.8 |
| Jun 2026 | 77.0 |
| May 2026 | 78.3 |
| Apr 2026 | 92.5 |
| Mar 2026 | 103.5 |
| Feb 2026 | 83.8 |
| Jan 2026 | 106.6 |
| Dec 2025 | 61.0 |
| Nov 2025 | 63.5 |
| Oct 2025 | 92.5 |
| Sep 2025 | 94.9 |
| Aug 2025 | 88.1 |
| Jul 2025 | 90.0 |
| Jun 2025 | 94.9 |
| May 2025 | 101.1 |
| Apr 2025 | 102.3 |
| Mar 2025 | 110.9 |
| Feb 2025 | 105.4 |
| Jan 2025 | 127.0 |
| Dec 2024 | 90.0 |
| Nov 2024 | 120.8 |
| Oct 2024 | 146.1 |
| Sep 2024 | 107.9 |
| Aug 2024 | 93.1 |
| Jul 2024 | 91.2 |
| Jun 2024 | 79.5 |
| May 2024 | 78.9 |
| Apr 2024 | 89.4 |
| Mar 2024 | 96.8 |
| Feb 2024 | 98.6 |
| Jan 2024 | 107.9 |
| Dec 2023 | 86.3 |
| Nov 2023 | 92.5 |
What changed for Disney?
Search interest in Disney fell 14.0% from August 2025 to August 2026, and held flat from the month before. August is usually a quieter month than average for Disney.
Which brands sell alongside Disney?
Lift: how much more often a brand appears in the same resale closets as Disney than chance would predict. 1.0× means no link.
| Rank | Brand | Lift |
|---|---|---|
| 1 | Fisher Price | 2.5× |
| 2 | Nickelodeon | 2.5× |
| 3 | Build A Bear | 2.6× |
| 4 | Sesame Street | 2.6× |
| 5 | Playskool | 2.7× |
| 6 | Thomas Friends | 2.8× |
| 7 | Little Tikes | 2.7× |
| 8 | Barbie | 2.4× |
| 9 | Mattel | 2.3× |
| 10 | Disney Pixar | 2.6× |
Where can I source Disney or get the data?
Shop Disney wholesale Download the brand data (CSV) All brand rankings
How do I cite this?
Closo Research. (2026). Closo Research: Disney, August 2026. Retrieved October 6, 2026, from https://closo.co/tools/closo/research/brands/disney
Free to reuse under CC BY 4.0 with a link to this page. Download the data
