Closo Research · Brand · Toys & Novelties
Mattel: resale demand
Search interest in Mattel in August 2026: index 40.8, +11.4% vs last month, −22.0% vs last year.
Search interest index
40.8
+11.4% vs last month
−22.0% vs last year
Preliminary
2024 = 100
Median resale price
$15.00
−6.3% vs last month
0.0% vs last year
Preliminary
Median days to sell
25 days
−24.2% vs last month
−49.0% vs last year
Preliminary
How has search interest in Mattel moved?
- Search interest
| Period | Search interest |
|---|---|
| Aug 2026 | 40.8 Preliminary |
| Jul 2026 | 36.6 |
| Jun 2026 | 34.5 |
| May 2026 | 29.3 |
| Apr 2026 | 41.8 |
| Mar 2026 | 39.7 |
| Feb 2026 | 37.6 |
| Jan 2026 | 40.8 |
| Dec 2025 | 57.5 |
| Nov 2025 | 51.2 |
| Oct 2025 | 36.6 |
| Sep 2025 | 48.1 |
| Aug 2025 | 52.3 |
| Jul 2025 | 94.1 |
| Jun 2025 | 95.1 |
| May 2025 | 47.0 |
| Apr 2025 | 57.5 |
| Mar 2025 | 58.5 |
| Feb 2025 | 81.5 |
| Jan 2025 | 64.8 |
| Dec 2024 | 85.7 |
| Nov 2024 | 430.7 |
| Oct 2024 | 94.1 |
| Sep 2024 | 85.7 |
| Aug 2024 | 80.5 |
| Jul 2024 | 87.8 |
| Jun 2024 | 44.9 |
| May 2024 | 52.3 |
| Apr 2024 | 58.5 |
| Mar 2024 | 55.4 |
| Feb 2024 | 61.7 |
| Jan 2024 | 62.7 |
| Dec 2023 | 74.2 |
| Nov 2023 | 81.5 |
What changed for Mattel?
Search interest in Mattel fell 22.0% from August 2025 to August 2026, and rose 11.4% from the month before. August is usually a quieter month than average for Mattel.
Which brands sell alongside Mattel?
Lift: how much more often a brand appears in the same resale closets as Mattel than chance would predict. 1.0× means no link.
| Rank | Brand | Lift |
|---|---|---|
| 1 | Spin Master | 10.7× |
| 2 | Mga Entertainment | 11.0× |
| 3 | Mga | 11.9× |
| 4 | Playmates Toys | 11.1× |
| 5 | Moose Toys | 10.8× |
| 6 | Jakks Pacific | 9.7× |
| 7 | Playmobil | 9.8× |
| 8 | Kenner | 9.6× |
| 9 | Matchbox | 10.0× |
| 10 | Tomy | 10.3× |
Where can I source Mattel or get the data?
Shop Mattel wholesale Download the brand data (CSV) All brand rankings
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How do I cite this?
Closo Research. (2026). Closo Research: Mattel, August 2026. Retrieved November 1, 2026, from https://closo.co/tools/closo/research/brands/mattel
Free to reuse under CC BY 4.0 with a link to this page. Download the data
