Closo Research · Brand · Toys & Novelties
Lego: resale demand
Search interest in Lego in August 2026: index 67.6, +8.5% vs last month, −9.2% vs last year.
Search interest index
67.6
+8.5% vs last month
−9.2% vs last year
Preliminary
2024 = 100
Median resale price
$20.00
0.0% vs last month
0.0% vs last year
Preliminary — closes on Nov 1, 2026
Median days to sell
22 days
−15.4% vs last month
−56.4% vs last year
Preliminary — closes on Nov 1, 2026
How has search interest in Lego moved?
- Search interest
| Period | Search interest |
|---|---|
| Aug 2026 | 67.6 Preliminary |
| Jul 2026 | 62.2 |
| Jun 2026 | 58.8 |
| May 2026 | 60.4 |
| Apr 2026 | 58.3 |
| Mar 2026 | 70.3 |
| Feb 2026 | 68.0 |
| Jan 2026 | 89.1 |
| Dec 2025 | 79.1 |
| Nov 2025 | 69.6 |
| Oct 2025 | 62.2 |
| Sep 2025 | 64.8 |
| Aug 2025 | 74.4 |
| Jul 2025 | 74.3 |
| Jun 2025 | 65.3 |
| May 2025 | 56.5 |
| Apr 2025 | 55.2 |
| Mar 2025 | 60.4 |
| Feb 2025 | 53.8 |
| Jan 2025 | 74.3 |
| Dec 2024 | 79.7 |
| Nov 2024 | 79.9 |
| Oct 2024 | 79.2 |
| Sep 2024 | 98.8 |
| Aug 2024 | 77.8 |
| Jul 2024 | 99.4 |
| Jun 2024 | 231.7 |
| May 2024 | 103.7 |
| Apr 2024 | 71.1 |
| Mar 2024 | 85.2 |
| Feb 2024 | 85.0 |
| Jan 2024 | 108.6 |
| Dec 2023 | 96.1 |
| Nov 2023 | 84.3 |
What changed for Lego?
Search interest in Lego fell 9.2% from August 2025 to August 2026, and rose 8.5% from the month before. August is usually a quieter month than average for Lego.
Which brands sell alongside Lego?
Lift: how much more often a brand appears in the same resale closets as Lego than chance would predict. 1.0× means no link.
| Rank | Brand | Lift |
|---|---|---|
| 1 | Playmobil | 8.8× |
| 2 | Mga Entertainment | 8.5× |
| 3 | Kenner | 8.3× |
| 4 | Spin Master | 7.6× |
| 5 | Jazwares | 7.7× |
| 6 | Zuru | 7.6× |
| 7 | Jakks Pacific | 7.5× |
| 8 | Little Tikes | 7.1× |
| 9 | Schleich | 7.3× |
| 10 | Hasbro | 6.0× |
Where can I source Lego or get the data?
Shop Lego wholesale Download the brand data (CSV) All brand rankings
Get the monthly report
One email a month when the new index is published. Unsubscribe any time.
Almost done. Check your inbox and click the link to confirm.
How do I cite this?
Closo Research. (2026). Closo Research: Lego, August 2026. Retrieved October 28, 2026, from https://closo.co/tools/closo/research/brands/lego
Free to reuse under CC BY 4.0 with a link to this page. Download the data
