Closo Research · Brand · Toys & Novelties
Zuru: resale demand
Search interest in Zuru in August 2026: index 37.0, −10.0% vs last month, +50.0% vs last year.
Search interest index
37.0
−10.0% vs last month
+50.0% vs last year
Preliminary
2024 = 100
Median resale price
insufficient data
Median days to sell
insufficient data
How has search interest in Zuru moved?
- Search interest
| Period | Search interest |
|---|---|
| Aug 2026 | 37.0 Preliminary |
| Jul 2026 | 41.1 |
| Jun 2026 | 53.4 |
| May 2026 | 28.8 |
| Apr 2026 | 24.7 |
| Mar 2026 | 28.8 |
| Feb 2026 | 28.8 |
| Jan 2026 | 20.5 |
| Dec 2025 | 32.9 |
| Nov 2025 | 28.8 |
| Oct 2025 | 24.7 |
| Sep 2025 | 28.8 |
| Aug 2025 | 24.7 |
| Jul 2025 | 28.8 |
| Jun 2025 | 20.5 |
| May 2025 | 20.5 |
| Apr 2025 | 16.4 |
| Mar 2025 | 24.7 |
| Feb 2025 | 28.8 |
| Jan 2025 | 32.9 |
| Dec 2024 | 69.9 |
| Nov 2024 | 184.9 |
| Oct 2024 | 24.7 |
| Sep 2024 | 16.4 |
| Aug 2024 | 37.0 |
| Jul 2024 | 694.5 |
| Jun 2024 | 32.9 |
| May 2024 | 24.7 |
| Apr 2024 | 20.5 |
| Mar 2024 | 32.9 |
| Feb 2024 | 37.0 |
| Jan 2024 | 24.7 |
| Dec 2023 | 37.0 |
| Nov 2023 | 28.8 |
What changed for Zuru?
Search interest in Zuru rose 50.0% from August 2025 to August 2026, and fell 10.0% from the month before. August is usually a quieter month than average for Zuru.
Which brands sell alongside Zuru?
Lift: how much more often a brand appears in the same resale closets as Zuru than chance would predict. 1.0× means no link.
| Rank | Brand | Lift |
|---|---|---|
| 1 | Hasbro | 8.6× |
| 2 | Fisher Price | 8.6× |
| 3 | Barbie | 8.0× |
| 4 | Mattel | 7.6× |
| 5 | Lego | 7.1× |
| 6 | Hallmark | 6.2× |
| 7 | Starbucks | 4.2× |
| 8 | Disney | 2.6× |
| 9 | Vera Bradley | 2.7× |
| 10 | Under Armour | 2.0× |
Where can I source Zuru or get the data?
Shop Zuru wholesale Download the brand data (CSV) All brand rankings
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How do I cite this?
Closo Research. (2026). Closo Research: Zuru, August 2026. Retrieved October 16, 2026, from https://closo.co/tools/closo/research/brands/zuru
Free to reuse under CC BY 4.0 with a link to this page. Download the data
