Closo Research · Brand
Olay: resale demand
Search interest in Olay in August 2026: index 5.1, −60.9% vs last month, −30.8% vs last year.
Search interest index
5.1
−60.9% vs last month
−30.8% vs last year
Preliminary
2024 = 100
How has search interest in Olay moved?
- Search interest
| Period | Search interest |
|---|---|
| Aug 2026 | 5.1 Preliminary |
| Jul 2026 | 13.1 |
| Jun 2026 | 2.3 |
| May 2026 | 12.0 |
| Apr 2026 | 9.7 |
| Mar 2026 | 6.3 |
| Feb 2026 | 5.1 |
| Jan 2026 | 2.9 |
| Dec 2025 | 4.6 |
| Nov 2025 | 13.1 |
| Oct 2025 | 5.1 |
| Sep 2025 | 6.3 |
| Aug 2025 | 7.4 |
| Jul 2025 | 6.3 |
| Jun 2025 | 10.8 |
| May 2025 | 14.3 |
| Apr 2025 | 16.0 |
| Mar 2025 | 16.0 |
| Feb 2025 | 14.3 |
| Jan 2025 | 22.8 |
| Dec 2024 | 23.9 |
| Nov 2024 | 60.4 |
| Oct 2024 | 9.7 |
| Sep 2024 | 12.0 |
| Aug 2024 | 505.7 |
| Jul 2024 | 503.4 |
| Jun 2024 | 10.8 |
| May 2024 | 10.8 |
| Apr 2024 | 12.5 |
| Mar 2024 | 20.0 |
| Feb 2024 | 12.0 |
| Jan 2024 | 18.8 |
| Dec 2023 | 9.7 |
| Nov 2023 | 8.6 |
What changed for Olay?
Search interest in Olay fell 30.8% from August 2025 to August 2026, and fell 60.9% from the month before. August is usually a stronger month than average for Olay.
Which brands sell alongside Olay?
Lift: how much more often a brand appears in the same resale closets as Olay than chance would predict. 1.0× means no link.
Where can I source Olay or get the data?
Shop Olay wholesale Download the brand data (CSV) All brand rankings
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How do I cite this?
Closo Research. (2026). Closo Research: Olay, August 2026. Retrieved October 12, 2026, from https://closo.co/tools/closo/research/brands/olay
Free to reuse under CC BY 4.0 with a link to this page. Download the data
