Closo Research · Brand
Play Doh: resale demand
Search interest in Play Doh in August 2026: index 115.0, +59.4% vs last month, −5.7% vs last year.
Search interest index
115.0
+59.4% vs last month
−5.7% vs last year
Preliminary
2024 = 100
How has search interest in Play Doh moved?
- Search interest
| Period | Search interest |
|---|---|
| Aug 2026 | 115.0 Preliminary |
| Jul 2026 | 72.2 |
| Jun 2026 | 52.5 |
| May 2026 | 62.2 |
| Apr 2026 | 64.2 |
| Mar 2026 | 70.2 |
| Feb 2026 | 72.2 |
| Jan 2026 | 72.2 |
| Dec 2025 | 96.1 |
| Nov 2025 | 98.1 |
| Oct 2025 | 112.7 |
| Sep 2025 | 122.0 |
| Aug 2025 | 122.0 |
| Jul 2025 | 72.8 |
| Jun 2025 | 64.5 |
| May 2025 | 79.1 |
| Apr 2025 | 74.5 |
| Mar 2025 | 76.8 |
| Feb 2025 | 78.5 |
| Jan 2025 | 96.8 |
| Dec 2024 | 138.3 |
| Nov 2024 | 118.4 |
| Oct 2024 | 136.3 |
| Sep 2024 | 118.4 |
| Aug 2024 | 118.4 |
| Jul 2024 | 81.5 |
| Jun 2024 | 66.8 |
| May 2024 | 76.1 |
| Apr 2024 | 77.1 |
| Mar 2024 | 74.5 |
| Feb 2024 | 97.4 |
| Jan 2024 | 96.8 |
| Dec 2023 | 92.4 |
| Nov 2023 | 117.0 |
What changed for Play Doh?
Search interest in Play Doh fell 5.7% from August 2025 to August 2026, and rose 59.4% from the month before. August is usually a stronger month than average for Play Doh.
Where can I source Play Doh or get the data?
Shop Play Doh wholesale Download the brand data (CSV) All brand rankings
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How do I cite this?
Closo Research. (2026). Closo Research: Play Doh, August 2026. Retrieved November 1, 2026, from https://closo.co/tools/closo/research/brands/play-doh
Free to reuse under CC BY 4.0 with a link to this page. Download the data
