Closo Research · Brand · Toys & Novelties
Aurora: resale demand
Search interest in Aurora in August 2026: index 68.4, +7.1% vs last month, −11.8% vs last year.
Search interest index
68.4
+7.1% vs last month
−11.8% vs last year
Preliminary
2024 = 100
Median resale price
insufficient data
Median days to sell
insufficient data
How has search interest in Aurora moved?
- Search interest
| Period | Search interest |
|---|---|
| Aug 2026 | 68.4 Preliminary |
| Jul 2026 | 63.9 |
| Jun 2026 | 41.1 |
| May 2026 | 63.9 |
| Apr 2026 | 77.6 |
| Mar 2026 | 63.9 |
| Feb 2026 | 68.4 |
| Jan 2026 | 86.7 |
| Dec 2025 | 41.1 |
| Nov 2025 | 59.3 |
| Oct 2025 | 54.8 |
| Sep 2025 | 50.2 |
| Aug 2025 | 77.6 |
| Jul 2025 | 63.9 |
| Jun 2025 | 54.8 |
| May 2025 | 73.0 |
| Apr 2025 | 77.6 |
| Mar 2025 | 59.3 |
| Feb 2025 | 54.8 |
| Jan 2025 | 73.0 |
| Dec 2024 | 91.3 |
| Nov 2024 | 173.4 |
| Oct 2024 | 59.3 |
| Sep 2024 | 54.8 |
| Aug 2024 | 196.2 |
| Jul 2024 | 191.6 |
| Jun 2024 | 68.4 |
| May 2024 | 54.8 |
| Apr 2024 | 59.3 |
| Mar 2024 | 77.6 |
| Feb 2024 | 68.4 |
| Jan 2024 | 104.9 |
| Dec 2023 | 50.2 |
| Nov 2023 | 59.3 |
What changed for Aurora?
Search interest in Aurora fell 11.8% from August 2025 to August 2026, and rose 7.1% from the month before. August is usually a stronger month than average for Aurora.
Which brands sell alongside Aurora?
Lift: how much more often a brand appears in the same resale closets as Aurora than chance would predict. 1.0× means no link.
| Rank | Brand | Lift |
|---|---|---|
| 1 | Douglas | 34.1× |
| 2 | Gund | 20.7× |
| 3 | Build A Bear | 12.1× |
| 4 | Mcdonald S | 10.3× |
| 5 | Jellycat | 9.8× |
| 6 | Squishmallows | 8.3× |
| 7 | Hasbro | 7.5× |
| 8 | Department 56 | 8.1× |
| 9 | Hallmark | 7.2× |
| 10 | Fisher Price | 7.2× |
Where can I source Aurora or get the data?
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How do I cite this?
Closo Research. (2026). Closo Research: Aurora, August 2026. Retrieved November 1, 2026, from https://closo.co/tools/closo/research/brands/aurora
Free to reuse under CC BY 4.0 with a link to this page. Download the data
