Closo Research · Brand · Toys & Novelties
Squishmallows: resale demand
Search interest in Squishmallows in August 2026: index 18.0, +13.5% vs last month, −23.6% vs last year.
Search interest index
18.0
+13.5% vs last month
−23.6% vs last year
Preliminary
2024 = 100
Median resale price
$14.00
−6.7% vs last month
+16.7% vs last year
Preliminary
Median days to sell
40 days
−58.1% vs last month
−29.2% vs last year
Preliminary
How has search interest in Squishmallows moved?
- Search interest
| Period | Search interest |
|---|---|
| Aug 2026 | 18.0 Preliminary |
| Jul 2026 | 15.8 |
| Jun 2026 | 18.4 |
| May 2026 | 16.3 |
| Apr 2026 | 17.1 |
| Mar 2026 | 18.4 |
| Feb 2026 | 16.7 |
| Jan 2026 | 23.1 |
| Dec 2025 | 34.3 |
| Nov 2025 | 30.4 |
| Oct 2025 | 24.0 |
| Sep 2025 | 30.8 |
| Aug 2025 | 23.6 |
| Jul 2025 | 18.0 |
| Jun 2025 | 25.7 |
| May 2025 | 30.4 |
| Apr 2025 | 28.3 |
| Mar 2025 | 32.1 |
| Feb 2025 | 52.7 |
| Jan 2025 | 88.7 |
| Dec 2024 | 57.4 |
| Nov 2024 | 87.8 |
| Oct 2024 | 464.2 |
| Sep 2024 | 47.5 |
| Aug 2024 | 102.4 |
| Jul 2024 | 139.2 |
| Jun 2024 | 54.8 |
| May 2024 | 37.3 |
| Apr 2024 | 41.1 |
| Mar 2024 | 43.7 |
| Feb 2024 | 53.1 |
| Jan 2024 | 71.5 |
| Dec 2023 | 76.2 |
| Nov 2023 | 68.5 |
What changed for Squishmallows?
Search interest in Squishmallows fell 23.6% from August 2025 to August 2026, and rose 13.5% from the month before. August is usually a stronger month than average for Squishmallows.
Which brands sell alongside Squishmallows?
Lift: how much more often a brand appears in the same resale closets as Squishmallows than chance would predict. 1.0× means no link.
Where can I source Squishmallows or get the data?
Shop Squishmallows wholesale Download the brand data (CSV) All brand rankings
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How do I cite this?
Closo Research. (2026). Closo Research: Squishmallows, August 2026. Retrieved November 1, 2026, from https://closo.co/tools/closo/research/brands/squishmallows
Free to reuse under CC BY 4.0 with a link to this page. Download the data
