In the dynamic world of reselling, staying ahead means knowing what sells best. Whether you're a seasoned seller or just starting, understanding the top categories for sourcing can help you maximize profits. This guide breaks down the top-performing categories, key trends, and actionable insights based on recent data.
1. Why This Matters: Sourcing Smarter, Not Harder
When you know which categories are hot, you can:
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Source inventory that sells faster
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Maximize profits by focusing on high-demand items
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Reduce the time products sit unsold
Let’s dive into the data to see what’s trending in 2025!
2. Top Categories by Total Sales Value
These categories generated the highest sales in USD:
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Other: $17,893,962
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Bags: $7,523,475
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Jackets & Coats: $2,026,029
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Tops & Blouses: $1,875,217
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Jewelry: $1,663,309
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Shoes: $817,378
Key Takeaway: Bags dominate the fashion segment, while Jackets & Coats remain strong, likely due to seasonal demand. Jewelry is a surprising contender, showing consistent year-round appeal.
3. Best Price Ranges for Sales
Knowing the sweet spot for pricing helps you source products that will move quickly:
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$0 - $25: 51,954 units sold
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$25 - $50: 30,801 units sold
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$50 - $100: 15,983 units sold
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$100 - $250: 8,952 units sold
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$250 - $500: 2,627 units sold
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$500+: 2,315 units sold
Insight: Most sales happen under $50, but higher-priced items ($250+) still sell well, offering larger profit margins. Consider balancing fast-moving low-cost items with high-ticket pieces.
4. Brands to Watch: What’s Selling Now
Here are the brands with the highest sales volume:
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Vintage: $1,253,114
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lululemon athletica: $829,788
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Louis Vuitton: $341,665
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Dolce & Gabbana: $252,836
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CHANEL: $205,759
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Gucci: $197,978
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Coach: $133,389
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Dooney & Bourke: $120,099
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Haus of Brilliance: $108,577
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Free People: $105,770
Hot Take: Vintage continues to dominate due to its unique appeal. Luxury brands like CHANEL and Gucci maintain strong sales despite high price points.
5. Sell-Through Rates (STR) by Brand
Sell-through rate shows how quickly items sell after being listed. High STR = fast sales.
Key Brands with Strong STR:
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Athleta: Up to 14%
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Nike: Steady around 4-5%
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Coach: Consistent at 4-5%
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lululemon athletica: Peaks at 5%
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Victoria's Secret: Notable jump to 14% on January 30th
Actionable Insight: Brands like Athleta and Victoria's Secret show strong sell-through rates, making them great for quick flips.
6. Sell-Through Rates by Price Range
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$0 - $25: 6-8%
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$25 - $50: 4-5%
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$50 - $100: 4-5%
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$100 - $250: 3-5%
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$250 - $500: 2-4%
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$500+: 1-2%
What This Means: Lower-priced items sell faster, but higher-priced items still move well, especially with luxury brands.
7. How to Apply This Data to Your Business
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Diversify: Don’t just stick to one category. Bags, vintage, and jewelry are safe bets.
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Price Smart: Source products you can sell between $25-$50 for quick turnover.
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Focus on Fast-Selling Brands: Add lululemon, Coach, and Nike to your sourcing list.
8. Case Study: Quick Flip Success with Athleta
Jane, a reseller from Texas, sourced 20 Athleta tops from a thrift store for $5 each. She listed them at $30 and sold 90% within two weeks, making over $400 in profit. The secret? A high sell-through rate and pricing in the sweet spot.
9. Sourcing Tips for 2025
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Thrift Smart: Look for vintage and brand-name activewear.
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Online Arbitrage: Check for deals on clearance sections of brand websites.
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Seasonal Awareness: Stock up on coats in summer and swimsuits in winter—off-season sourcing pays off!
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Luxury Finds: Don’t be afraid to invest in high-end brands if the price is right.
10. Final Thoughts: Your 2025 Sourcing Strategy
With data-driven insights, sourcing becomes less of a guessing game. Focus on categories and brands with proven sales, keep an eye on sell-through rates, and price your items strategically.
Ready to make 2025 your best selling year yet? Start sourcing smarter today!
